PW's weekly look at the sales of print books based in numbers from Nielsen BookScan.
Unit Sales of Print Books by Category
| Category | July 17, 2011 | July 15, 2012 | % Chge Week | % Chge YTD |
|---|---|---|---|---|
| Adult Nonfiction | 4,205 | 3,802 | -10% | -14% |
| Adult Fiction | 3,264 | 3,396 | 4 | -12 |
| Juvenile Fiction | 2,447 | 2,378 | -3 | 2 |
| Juvenile Nonfiction | 595 | 697 | 17 | 5 |
Unit Sales of Print Books by Format
| Category | July 17, 2011 | July 15, 2012 | % Chge Week | % Chge YTD |
|---|---|---|---|---|
| Hardcover | 2,598 | 2,284 | -12% | -3% |
| Trade Paperback | 6,316 | 6,492 | 3 | -9 |
| Mass Market Paperback | 1,594 | 1,366 | -14 | -23 |
| Board Books | 243 | 269 | 11 | 3 |
| Audio | 92 | 88 | -4 | -7 |
Category segment excludes “other,” which includes audio, maps, calendars, and other miscellaneous categories. Format excludes calendars, boxed sets, and other formats (i.e., maps, minibooks).
Source: Nielsen BookScan and Publishers Weekly. Nielsen BookScan’s U.S. Consumer Market Panel covers approximately 75% of the print book market and continues to grow.
