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  • Publishers Betting on Strong Holiday Sales for Licensed Products

    Books featuring licensed characters have seen a boom in recent years, and this holiday season looks to be a lucrative one.

  • Licensing Hotline: November 2016

    Next January, Random House Children’s Books will launch its first four titles tied to Just Born’s marshmallow candy brand, Peeps.

  • Watch Today, Read Today: Book Tie-Ins Hit the Market Faster

    Publishers are accelerating the development cycle for licensed tie-ins to satisfy consumer demand.

  • Licensing Hotline: September 2016

    Parragon has secured master publishing rights to Num Noms, a scented, food-based line of novelty-collectible toys from MGA Entertainment. The deal includes English-speaking markets and global military bases.

  • Licensing Hotline: August 2016

    Little, Brown is launching a series of books tied to the rebooted preschool TV series 'Bob the Builder,' produced by Mattel's HIT Entertainment division.

  • Licensing Hotline: August 2016

    Little, Brown is launching a series of books tied to the rebooted preschool TV series 'Bob the Builder,' produced by Mattel's HIT Entertainment division.

  • Former Dalmatian Execs Launch Dreamtivity Imprint

    Two former Dalmatian Press and Bendon Publishing executives, have started a new publishing company and a new children’s imprint.

  • The Major Licensing Trends of 2016

    Among the trends at this year's Licensing International Expo were properties aimed at a pre-school audience, books tied to reality shows, and augmented reality.

  • Girl Power Is Big at Licensing Expo 2016

    Female superheroes and other properties intended to inspire confidence in girls were a big presence at Licensing Expo.

  • Scholastic Signs on for 'Five Nights at Freddy's'

    Scholastic plans to publish a series of young adult novels based on the videogame franchise 'Five Nights at Freddy's.'

  • Random House Becomes First Licensee for GoldieBlox Brand

    Starting in early 2017, Random House Children's Books will publish a series of eight original chapter books for girls 6–8 tied to the GoldieBlox toy brand.

  • Books Shine at Licensing Expo

    Books are playing a starring role at this year’s Licensing International Expo in Las Vegas, which began yesterday.

  • Licensing Hotline: May 2016

    Simon & Schuster Children's Publishing has become the North American master publishing licensee for 'PJ Masks,' an animated TV series for preschoolers that airs on Disney Junior and is licensed by Entertainment One.

  • Factual Fiction: New Opportunities in Licensed Nonfiction Books

    Lately a number of licensing deals and renewals pair licensed characters with true nonfiction, helping children and families learn facts about science and history through the eyes of their favorite characters.

  • Licensing Hotline: April 2016

    Farrar, Straus and Giroux Books for Young Readers has licensed the rights to create novelty titles for the preschool-targeted DC Super Friends brand, under license from Warner Bros. Consumer Products.

  • Licensing Hotline: March 2016

    Quarto's QEB Publishing imprint is launching a line based on the Wee Gallery design brand.

  • Five Licensing Trends from Toy Fair 2016

    Film properties and girl power themes were among the big trends at Toy Fair.

  • Licensing Hotline: February 2016

    Penguin's Price Stern Sloan imprint and National Geographic are the two newest U.S. publishers for 'Star Trek.' They are among a long list of licensees signed by CBS Consumer Products leading up to the property's 50th anniversary.

  • Licensing Hotline: January 2016

    Imprint, part of the Macmillan Children’s Publishing Group, has signed on as the master publisher for Project MC2, a tween-focused doll-and-content property with math and science themes.

  • Little, Brown Takes On Tie-Ins for DreamWorks's 'Dinotrux'

    Little, Brown Books for Young Readers has secured the publishing rights for DreamWorks Animation's Netflix-exclusive TV show, 'Dinotrux.'

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