Browse archive by date:
  • A Partnership of Equals

    Entertainment studios and other licensors are assuming more control of their licensed publishing programs.

  • Penguin Heads for the Sea with the Octonauts

    Penguin Young Readers Group's Grosset & Dunlap imprint has acquired the North American publishing rights to "Octonauts," a daily TV series which features educational themes about marine biology.

  • Books Tied into Toys

    Toy-based brands from Barbie to Bratz have long been a factor in licensed publishing.

  • A Licensing Rebound

    As the aftermath of the recession of 2008 drags on, the licensing business struggles.

  • First-Time Exhibitors Target Toy and Specialty Retailers at Toy Fair 2014

    This year's New York International Toy Fair was characterized by steady traffic on the show floor, key customers roaming the aisles of the Javits Center, orders being written, and meetings being accomplished.

  • Landoll Relaunches Into Coloring Category

    Landoll, a former coloring and activity book powerhouse whose name disappeared from the market shortly after McGraw-Hill Education purchased the company, is relaunching.

  • Literary Properties and Licensed Publishing in Asia

    The intersection of licensing and publishing is important all around the world.

  • Licensing Hotline: January 2014

    Scholastic has licensed El Chavo, a property with multigenerational appeal, from Univision Communications.

  • From 'Doc McStuffins' to 'Sofia the First,' Disney Junior Drives Book Sales

    Ratings for Disney Junior preschool programs have grown over the last year, currently exceeding the viewership of key competitors including Nick Jr. and Sprout.

  • You're a Good Citizen, Charlie Brown

    Regnery's children's publishing program has acquired a five-year license with Peanuts Worldwide, and will feature Snoopy and the rest of the Peanuts gang in books about American history, heroes, government, and civics.

  • ALA 2014 Midwinter Preview: Check it out with Michael Kelley: A Deeper Dive

    Can metered reading work for library e-books? Maybe, maybe not. But the world of digital reading demands experimentation, and who better for publishers to experiment with than libraries?

  • Ylvis's 'Fox' Is Latest Viral Video to Jump to Books

    Simon & Schuster's acquisition of picture book rights for the viral YouTube video What Does the Fox Say? illustrates an emerging trend among publishers to look beyond videogames and mobile apps for digital properties with licensing potential.

  • Across the Pond: Licensing in the U.K. 2013

    Trends in licensed publishing are similar in the U.K. and the U.S. in many ways.

  • Licensing Hotline: November 2013

    Penguin Books for Young Readers will launch a publishing program in the first half of 2015 tied to The Hive, a 3D-animated TV series from Space Enterprises that airs in the U.S. on Disney Junior.

  • Selling Licensed Properties in Nontraditional Book Outlets

    The opportunity for publishers to expand distribution into channels where their presence is limited is one of the key attractions of licensing.

  • Licensing Hotline: September 2013

    Fans of the bestselling videogame franchise World of Warcraft will be able to buy the first children's book based on the property, when Snow Fight: A Warcraft Tale debuts at the BlizzCon fan gathering.

  • Adventures In Apparel Licensing

    Cartoon Network is partnering with the two primary publishing licensees for its comedy series Adventure Time to launch new licensed products featuring artwork and branding originally developed for Adventure Time books.

  • Brands for Babies

    The youngest end of the children's publishing business has seen a surge in licensing deals, with publishers tying in with infant and toddler development brands from the worlds of toys and entertainment.

  • Licensing Hotline: July 2013

    Perfect Square (formerly Viz Kids) has secured the rights for books tied to Bravest Warriors, a series of shorts that debuted on the YouTube channel Cartoon Hangover last November.

  • Execs Debate Role of Digital Apps, E-books at Licensing Expo

    Publishers, intellectual property owners, app and game developers, and other licensing executives are wrestling with how to monetize digital content and distribution, as well as how to use digital media to spur purchases of licensed books and products, synergize physical and digital to sell more of both, slice rights among digital publishing and gaming formats, and more.

Stay ahead with
Tip Sheet!
Free newsletter: the hottest new books, features and more
Email Address


Log In Lost Password

PW has integrated its print and digital subscriptions, offering exciting new benefits to subscribers, who are now entitled to both the print edition and the digital editions of PW (online or via our app). For instructions on how to set up your accout for digital access, click here. For more information, click here.

The part of the site you are trying to access is now available to subscribers only. Subscribers: to set up your digital subscription with the new system (if you have not done so already), click here. To subscribe, click here.

Email with questions.

Not Registered? Click here.