iPhone applications developer ScrollMotion is releasing the Iceberg Reader 3.0, an upgraded version of the e-book reading software that adds In-App purchasing of books and an in-app Bookshelf that allows the reader to organize their ScrollMotion titles. The reader will be available immediately.

Designed to exploit the functionality in Apple’s iPhone 3.0 operating system, The Iceberg Reader 3.0 offers a suite of new features for reading and for mobile web browsing. The bookshelf function also allows consumers to bundle together their books within the Iceberg app and take their library of e-books wherever they go. ScrollMotion features a library of popular and bestselling works from a range of publishers including Houghton Mifflin Harcourt, Hachette, S&S, Penguin and McGraw-Hill.