R.R. Donnelley will begin embedding electronic communication tools in a wide range of products. The giant printer said it will start adding RFID and NFC tags to such products as retail displays, product packaging, shipping labels, direct mail pieces, catalogs, magazines and more. According to Donnelley, the printed electronics capability will provide customers with a single source for integrated radio frequency enabled business and consumer communications.
Donnelley's manufacturing process allows customers to take advantage of flexible antenna design and production capabilities that tune the performance of their tags to specific applications. Its offering includes a complete suite of antenna design, testing, and proof-of-concept services to help customers identify optimal designs.