Edna Carol Farley, a longtime publicist, died on Monday. She was 74. Farley grew up in Westchester and worked as a reporter for a string of local newspapers before joining the former Warner book division as a publicist in 1971. After leaving the job to care for her children, Farley started handling assignments from home at the request of her boss.
Farley, one of the early examples of a woman with a work-from-home situation, continued with her job until 2010, working for what has become Grand Central Publishing. A viewing and memorial service will be held later this week in Florida. Donations in Farley’s behalf may be made to the American Cancer Society, to Gilda’s Club of South Florida.
