Publishing Technology CEO George Lossius has been appointed to the China Book International advisory board, just days ahead of the Beijing International Book Fair.
Established in 2007, the board was created to provide advice and consultation in the export of Chinese content to international markets. The group comprises authoritative experts and senior figures from the publishing industry across the globe, who meet regularly to assist the Chinese government and Chinese publishing companies in their mission to disseminate Chinese content worldwide.
Lossius recently headed up the launch of Publishing Technology China to help international publishers break into the country for the very first time and to enable Chinese publishers to branch out internationally. He was nominated to the Board by the Chinese Publishing Group in recognition of his work bridging the gap between the Chinese and Western publishing industries.