In preparation for its third year, World Book Night U.S. announced staff additions and changes to its board of directors.
Carolyn Schwartz joined as director of development, replacing Erin Cox who left to become senior marketing manager at St. Martin's Press. Schwartz spent 15 years in marketing at Bantam and Random House, eventually rising to v-p, director of advertising and promotion across Random House imprints.
"We are lucky to be able to bring in someone of Carolyn’s intelligence and passion as we make plans for year 3 and beyond," said executive director Carl Lennertz. "She’s been a strong supporter of WBN since day one, and she understands our message to her core. Carolyn completes the three-person WBN team with me and Laura Peraza, architect of WBN’s top-rated social media campaign.”
WBN also announced the addition of Theresa Zoro, senior v-p of publicity and communications for RHPG and David Byrnes, v-p of finance and strategic planning at S&S, to its board. They replace Suzanne Herz of Knopf Doubleday and Dennis Eulau of S&S, respectively. Zoro and Byrnes join the current board members, just reaffirmed for a third year: Michael Pietsch, Hachette (board chair), Oren Teicher, ABA (board secretary), Molly Barton, Penguin; Phil Ollila, Ingram Content Group; Patricia Bostelman, B&N; Josh Marwell, Harper, Jeff Seroy, FSG; and Elisabeth Schmitz, Grove/Atlantic. Byrnes becomes the new board treasurer.
On the WBN steering committee, Tracey Guest, advising director of corporate communications at Penguin Group USA, replaces Molly Barton, who remains on the WBN Board. Previously, Guest was v-p, director of publicity at S&S.
The organization, which coordinated a giveaway of about 500,000 free books in 2013, aims to promote reading by rallying authors, publishers and booksellers across the country to donate specially printed, preselected titles one night a year. The 2014 WBN books, authors, honorary chairpeople, and the beginning of the online giver application process will be announced on October 23, six months before World Book Night on April 23, 2014.