Random House is expanding its Books = Gifts program from last year. The campaign has new interactive elements that highlight books as perfect gifts for all ages and interests and a redesigned logo which doesn’t include any RH-specific branding. It is available at no charge to all book publishers, retailers, bloggers and anyone else wanting to promote books as gifts.
In addition, Random is offering free personal shopper services via Twitter during the holidays. Representatives from the publisher will give personalized gift suggestions to booksellers and consumers from all of its major imprints. Starting this Friday and running Fridays through December 18, Books = Gifts personal shoppers will be available to make free customized gift recommendations to consumers via Twitter and e-mail (firstname.lastname@example.org). The publisher is promoting the Friday program as PSFriday.
A “What’s My Type of Book?” quiz application on Facebook will also give consumers book recommendations, which people can post on their Web sites and social networking profile pages.
Random is also giving booksellers personal shopper buttons to wear, posters, and ideas for creating events to help customers find gifts.
Last week, Penguin announced its holiday gift-giving program, What to Give & What to Get.