Grand Central is launching a new imprint dedicated to the lifestyle and wellness category called Grand Central Life & Style. The move will see current GCP imprints Springboard Press (which is focused on nonfiction books for baby boomers) and Wellness Central (focused on health titles) folded into the new line. Both Springboard and Wellness Central titles will continue to publish until September 2010 and, at that time, any books planned to publish under either imprint will come out as Grand Central Life & Style titles. Matthew Ballast at GCP also confirmed that all reprinted backlist Springboard and Wellness Central titles will, after September, be published as Life & Style titles moving forward. Karen Murgolo, the publisher of Springboard, will oversee Grand Central Life & Style.

Ballast said that both Springboard and Wellness Central published similar titles and handled similar marketing efforts, so "it made sense to combine them." Ballast added that the new imprint is also expanding to focus on more commercial titles and, titles with high production values. Ballast said Grand Central Life & Style, which will release eight to 12 titles annually, will feature a high volume of books illustrated in some way. Topics falling into the Life & Style line will range widley, including everything from cooking to beauty & fashion to home design to fitness and parenting. Currently slated titles include Food Network star Claire Robinson's 5 Ingredient Fix and Good Morning America pet care expert Dr. Marty Becker's Your Dog: The Owner's Manual.