Barnes & Noble is now selling a line of planners and journals made with 100% post-consumer recycled paper, manufactured in the U.S. The line, called Ecosystem, was created by B&N subsidiary Sterling Publishing, and is sold exclusively at B&N stores, BarnesandNoble.com and ecosystemlife.com. The items are priced between $9.95 and $19.95.
Sterling president Marcus Leaver said planners and journals are “a big business” for the retailer. “We know that ‘earth friendly’ products appeal to our customers so we committed to making the ecosystem line with 100% post-consumer recycled paper. We also wanted to go beyond merely ‘being green’ by also taking a strong stance on the manufacturing front: making them in the United States was a big deal for us.”
The planners and journals come in various sizes and colors, and in both hardcover and flexi formats. Customers can purchase additional inserts that fit into the planner or journal’s back pocket at ecosystemlife.com, and will soon will be able to design their own end-pages.