Tim Kreider, author of PW Pick We Learn Nothing: Essays and Cartoons, has seen his book jump over 2,000% following his column for "Opinionator" for the New York Times on June 30. The post, titled "The 'Busy' Trap", is about how "busy" and "tired" we all claim to be, and has drawn over 500 comments. On the morning of July 2, the book jumped to #255 from #7,271.