When Evan Schnittman took over as executive v-p and chief marketing officer of Hachette Book Group in May he was charged with integrating the sales and marketing functions at the company as well as bringing more analysis to both operations and as part of the implementation of that strategy Schnittman has created a new structure for HBG’s sales force. The goal of the realignment, HBG “is to bring the sales and marketing functions in line with the changing book market – unifying print and digital sales, and integrating research and analytics into HBG’s overall sales strategy.”
Under the new structure Chris Murphy has been promoted to senior v-p of the newly created Retail Sales department, which will consist of five sub-departments: National Accounts, CBA, Clients and Nashville, Young Reader Sales, & National Field Force. Joining HBG as senior v-p of sales strategy & operations, a new group within the sales department, is David Bowers. Bowers had been at Oxford University Press where he was global v-p of business development and publisher, Oxford Academic Dictionaries. He will oversee both operations in sales (analytics, retail promotion, retailer services, e-book platforms services, metadata optimization, business modeling, and key author liaising) and online retailer and jobber accounts. Both Murphy and Bowers report to Schnittman as does Jean Griffin who remains v-p International, Canada, & Special Markets (ICS) and publishing director, Ansel Adams.
HBG has combined the ID and field sales teams under Mike Heuer who has been named executive director, national field force. Reps in the unit will now call on both ID and indie accounts. Heuer report to Murphy as does Rick Cobban who has been promoted to v-p of national accounts. Reporting to Bowers are Rich Tullis who has an expanded role as channel director, online retail & jobbers, and Karen Torres who was promoted to to v-p account marketing & retail operations. Andy LeCount and Linda Jamison have both been promoted to channel director, chains, and channel director, merch & clubs, respectively, reporting to Cobban.
Last fall HBG cut 11 positions from sales, but the new restructuring involves no headcount reduction.