Abrams has reorganized its adult group management team in a move aimed at more aggressively exploiting the illustrated book publisher’s assets in the digital marketplace and expanding internationally. Steve Tager has been named to the new role of senior v-p, chief marketing and business development officer in charge of not only the publicity and marketing departments but also “tasked with developing new revenue streams,” according to Abrams.
Taking on the role of v-p, publisher for the adult trade group is 12-year Abrams veteran Deborah Aaronson. ”Deb’s talent and drive will further evolve the Abrams, Stewart, Tabori & Chang, and Abrams Image lists,” commented Abrams CEO Michael Jacobs. Returning to Abrams is Elisa Urbanelli who has been named associate publisher for the adult trade group taking over the responsibilities formerly handled by Aaronson; she will be acquiring across a number of categories with a particular focus on art and museum publications.
Mary Wowk, v-p, sales, will continue her sales efforts in the North American market and will broaden her focus to include the rest of the world. Wowk will work to grow English-language sales with the help of Abrams & Chronicle Books in London and will seek out opportunities to expand Abrams’ business internationally
“The changes we are making will allow Abrams to continue to grow and evolve in ways that are both strategic and tactical. By capitalizing on and channeling the significant strengths the company already possesses, we will position ourselves to meet the challenges of the current and future publishing landscape,” said Jacobs in a statement.