Cookbook author and Food Network star Giada De Laurentiis has launched Giada, a weekly digital lifestyle publication produced in partnership with her longtime publisher Clarkson Potter.
The publication will blend original and curated content focused on a host of lifestyle categories, including food, beauty, fashion, home decor, travel and family life. It will also feature a column called Feed Good Food, devoted to recipes and tips for staying fit. The column shares the same name as De Laurentiis's new cookbook to be published by Clarkson Potter on November 5.
“I wanted to create something that I would enjoy reading, that is a cross between traditional media and social media, such as Instagram, with information you can use and an immediacy you can only get digitally," said De Laurentiis. "I also wanted to create a forum that would allow people in my life whom I admire and trust to share their own stories and expertise.”
Powered by publishing platform Paragraph, each issue will include recipes that readers can collect, save, and share via social media, and upcoming issues will feature reader-generated content with a focus on interactivity between De Laurentiis and her readers. The first issue, published August 29, was free but subsequent issues will be 99 cents with four issues available for $2.99.
"Giada has always had an exceptional level of engagement with her fans through social media." said Pam Krauss, senior v-p and publisher at Clarkson Potter. "By publishing weekly and in a digital format, Giada is able to deepen that engagement, providing a more immersive experience for her highly mobile audience while maintaining the authenticity that is a hallmark of her brand."
De Laurentiis hosts Food Network's Everyday Italian and Giada at Home, and is the author of six cookbooks, including Weeknights with Giada and Giada's Kitchen.