Ten Speed Press has teamed up with crowdsourced culinary website Food52 to launch a new cookbook imprint. Food52 Works is set to debut in spring 2015, and will be edited by v-p and associate publisher of Ten Speed Hannah Rahill. Amanda Hesser and Merrill Stubbs, who cofounded Food52 in 2009, will work closely with the publisher to shape the imprint.
The imprint's inaugural title will be Genius Recipes: 100 Recipes That Will Change the Way You Cook, written by Food52 executive editor Kristen Miglore and based on the site's James Beard Award-nominated column. Two single-subject books about vegan cooking and baking will follow in fall 2015, with three to four books planned per year thereafter. The first book will also be available in Food52’s online shop, Provisions.
“Ten Speed is a natural partner for Food52’s imprint," said Stubbs. "We’ve long admired the brand’s leadership and style, as well as the amazing tastemakers who have produced cookbooks with them."
The New York City-based Food52 has an active online community of more than 300,000 members, and has raised $3 million in venture funding from Bertelsmann Digital Media Investments, Vocap Ventures, Zelkova Ventures, Lerer Ventures and Joanne Wilson. Hesser and Stubbs previously published two cookbooks with William Morrow—The Food52 Cookbook in 2011, and a follow-up second volume in 2012.
"I’ve been an avid reader of Food52 since the site first launched," said Ten Speed’s v-p and publisher Aaron Wehner. "And it has been fascinating to see how Amanda and Merrill have nurtured it from a dedicated community of passionate home cooks to one of the premier publications in the online food space, both in terms of content and aesthetics.”