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  • Big Brother Fears Reignite A Classic

    George Orwell may need to prep a thank you note to Edward Snowden.

  • 'The Battle of $9.99,' a PW Original E-book

    A blow-by-blow account of how Apple and five of America's six largest publishers ended up on the wrong end of price-fixing allegations by the Department of Justice, from PW senior writer Andrew Richard Albanese.

  • IPG Restructures Sales and Marketing

    Independent Publishers Group has restructured its sales and marketing divisions, promoting company veteran Mark Voigt to executive v-p, sales.

  • SIBA's 'Code Read' Off to Successful Start

    In order to better gauge social media success, and help usher foot traffic into bookstores, SIBA has launched the marketing initiative, "Code Read.”

  • ‘Inferno’ Holds Strong

    The most talked-about book in April was also the most talked-about book in May.

  • ‘Inferno’ Heats Up Social Media

    Dan Brown’s Inferno, set to be released May 14 by Doubleday, was the most buzzed-about book on social media in April, according to CoverCake, a company that tracks trending topics on major social media platforms.

  • Brooks’s ‘World War’ Tops Talk

    Oscar season is over, which means one thing: it’s on to the summer blockbusters.

  • Seattle YA Authors Organize Grassroots Tour

    The "You Are Next" tour has visited schools and bookstores in Las Vegas, San Francisco, and Portland, Ore. Next stop: Disneyland.

  • ‘Sniper’ Tops Oscars in Social Media

    Interest in the Oscars and the books that many were based on garnered lots of buzz on social media in February, but it was the murder of Chris Kyle, author of American Sniper, that put that title atop CoverCake’s most-talked-about books in social media last month.

  • MetaComet Debuts

    MetaComet Systems has begun tests on, a new platform that it hopes will improve communications between authors, publishers and agents.

  • Cravebox Markets Old-Fashioned Product in New-Fashioned Way

    The Colorado-based marketing company Cravebox, which has just begun to work with publishers, is something of an oddity.

  • A New Kind of Conference for a New Kind of Author

    O’Reilly Media and Publishers Weekly will hold the first Author {R}evolution Day February 12 at the Marriott Marquis in New York City. Below is a discussion with co-chair Kristen McLean on what attendees can expect at the day-long event.

  • ‘Going Clear,’ ‘My Beloved Country’ Join The Leaders

    Without a blockbuster release in January, the most-discussed books in social media circles last month remained the same as in December, although there was some shifting of the order, with Fifty Shades of Grey taking over the #1 spot from The Hobbit, according to CoverCake’s analysis of books trending on social media.

  • ‘The Hobbit’ on Top; ‘Fifty Shades’ Is Back

    J.R.R. Tolkien’s The Hobbit continues as the #1 book on social media, according to CoverCake, a company that uses analytical tools to track what’s trending on social media, its popularity obviously being driven by the movie.

  • Bloomsbury Targeting Digital Readers In New Global Campaign

    Bloomsbury, with its new Just Great Reads promotion, is running what it is calling the "first ever" global marketing campaign targeted expressly at readers who favor devices.

  • New Adult: Needless Marketing-Speak Or Valued Subgenre?

    With publishers worried about losing avid YA readers who are “aging out” of the genre, and eager to capture adult readers who have been “reading down,” a new subgenre has been born: new adult.

  • ‘The Hobbit’ Tops in Social Media

    The books drawing the most interest on social media in November were mostly tied to movies, according to CoverCake, whose analytical tools track what is trending on various social media platforms.

  • Set to Mark 15 Years Online

    Since Troy Johnson started the African American Literature Book Club ( in 1998, much has changed in African-American publishing and the way books are promoted and sold. Johnson launched, a popular online literary portal serving black interest books and authors, as an experiment.

  • HarperCollins Canada Tests Geo-Targeted Marketing

    HarperCollins Canada has started testing a digital and print geo-targeted marketing campaign that will reach consumers in cities and small towns across Canada with messages specific to their location.

  • Authors Guild Teams With Indies for Booktalk Nation

    Through a partnership with independent bookstores, the Authors Guild has created a program called Booktalk Nation, which will feature phone talks with various authors.

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