Tyndale House Publishers has purchased the Happy Day children’s books and Faith That Sticks sticker brands from Standard Publishing, a division of CFM Religion Publishing Group. “The Faith that Sticks and Happy Day brands will give Tyndale the opportunity to expand our ministry to children by providing helpful products to their parents and churches,” Doug Knox, senior v-p and group publisher for Tyndale, said in a statement.

Peter Esposito, CEO and president of CFM Publishing, noted that “Standard Publishing’s core strengths are in providing curriculum and special programming” for churches, and that “to better align and focus our future, we are selling these popular brands.” Standard “will continue to sell and promote the strong portfolio of children’s, youth, teen, and adult books we are proud to have published,”
 Esposito stated. Tyndale will begin accepting orders for Happy Day and Faith That Sticks products on October 3 and shipping on October 17.