The Canadian book market
remained relatively healthy throughout the economic turbulence of 2009 with
sales up 4% in dollars and 1% units sold over 2008 figures, according to a
report released by BookNet Canada. (BookNet Canada's national book sales tracking system, BNC SalesData, tracks approximately 75% of the Canadian book market with data from more than 1,000 retail sources.)
While sales gains were
small, Noah Genner, president and CEO of BookNet Canada, said, "I think that most of
the industry is pretty happy with the numbers."
Genner said part of the reason growth was limited was because of
economic conditions, and also because the important Christmas season lacked a
"massive blockbuster." Dan Brown's latest novel The Lost Symbol gave sales a "huge lift" when it came out in the
fall, but Genner said sales of the book slowed by Christmas.
Still, Genner said sales
of Brown's book and Stephenie Meyer's Twilight series helped sustain the year's
sales overall. The juvenile category had the largest year-over-year increase
in volume of books sold at 5.3%, and fiction sales were 10.7% higher in dollar
value than in 2008. Genner added that sales of Lawrence Hill's novel The Book of Negroes, published under
that title by HarperCollins Canada
and as Someone Knows My Name by W.W.
Norton & Co. in the U.S.,
was another strong seller throughout the year.
Nonfiction was down from 2008 by 7.5% in the number of books sold and by 4.2% in dollars. Genner said 2008 had been buoyed by the massive success of books by authors Eckhart Tolle and Elizabeth Gilbert (Eat, Pray, Love), but 2009 lacked such hits in the category.