Prominent business and artistic publishing professionals from all over the world will be headed to Abu Dhabi’s International Book Fair 2011, its 21st year. The professional program kicks off Tuesday, March 15, at the National Exhibition Centre with a welcome and orientation to the fair hosted by Monika Krauss, Kitab’s general manager, and moving on to “19 Rules for Doing Business in the Arab World” and “Matchmaking for Arab and Non-Arab Exhibitors.” Five more days follow with sessions on translation rights, academic publishing, website design, children’s books, illustrating, blogging, the basics of e-books, and piracy.

The fair’s rich cultural program features France as the spotlight country. Korea is the market focus and on Tuesday, “Middle East Meets Far East” panel will be hosted by Seung-Hyun Moon, director of the International Project Department of the Korean Publishers Association. On March 16, there will be discussions with French novelists, editors, journalists and artists on topics from Le Louvre Abu Dhabi to Creole Caribbean identity to the Palace of Versailles.

Cultural bridges across continents with special emphasis on the connections of language and literature is a feature of all the programsat the fair with opportunities to meet authors and have books signed.