Graphic novel publisher BOOM! Studios has a new distributor. Starting today, Simon & Schuster will handle sales, distribution and fulfillment for all new and backlist titles to trade and specialty accounts in the U.S. BOOM! was previously distributed by Perseus.

Four-year-old BOOM! publishes both periodical comic books and graphic novels. CEO Ross Richie said moving distribution to S&S marks “a critical step in our plan to build a mass market presence via newsstand and the book channel to represent some of the biggest and best brands in the world.” BOOM!’s brands include Pixar and Muppets comic books, as well as the Farscape series, Philip K. Dick’s science fiction classic Do Androids Dream of Electric Sheep and the forthcoming Die Hard.

Michael Selleck, executive v-p, sales and marketing for S&S, called BOOM! “an excellent fit with our existing list, and we look forward to helping them expand their presence in traditional bookselling and specialty outlets.”