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				<title><![CDATA[PublishersWeekly.com Marketing Articles]]></title>
			
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						<title><![CDATA[‘Inferno’ Heats Up Social Media]]></title>
						<link>http://www.publishersweekly.com/pw/by-topic/industry-news/publishing-and-marketing/article/57099-inferno-heats-up-social-media.html</link>
							<description><![CDATA[Dan Brown’s Inferno, set to be released May 14 by Doubleday, was the most buzzed-about book on social media in April, according to CoverCake, a company that tracks trending topics on major social media platforms.]]></description>
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						<pubDate>Fri, 03 May 2013 00:00:00 00000</pubDate>
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						<title><![CDATA[Brooks’s ‘World War’ Tops Talk]]></title>
						<link>http://www.publishersweekly.com/pw/by-topic/industry-news/publishing-and-marketing/article/56612-brooks-s-world-war-tops-talk.html</link>
							<description><![CDATA[Oscar season is over, which means one thing: it’s on to the summer blockbusters.]]></description>
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						<pubDate>Fri, 29 Mar 2013 00:00:00 00000</pubDate>
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						<title><![CDATA[Seattle YA Authors Organize Grassroots Tour]]></title>
						<link>http://www.publishersweekly.com/pw/by-topic/childrens/childrens-industry-news/article/56361-seattle-ya-authors-organize-grassroots-tour.html</link>
							
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						<pubDate>Thu, 14 Mar 2013 00:00:00 00000</pubDate>
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						<title><![CDATA[‘Sniper’ Tops Oscars in Social Media]]></title>
						<link>http://www.publishersweekly.com/pw/by-topic/industry-news/publishing-and-marketing/article/56188-sniper-tops-oscars-in-social-media.html</link>
							<description><![CDATA[Interest in the Oscars and the books that many were based on garnered lots of buzz on social media in February, but it was the murder of Chris Kyle, author of <i>American Sniper</i>, that put that title atop CoverCake’s most-talked-about books in social media last month. ]]></description>
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						<pubDate>Fri, 01 Mar 2013 00:00:00 00000</pubDate>
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						<title><![CDATA[MetaComet Debuts AuthorPortal.com]]></title>
						<link>http://www.publishersweekly.com/pw/by-topic/industry-news/publishing-and-marketing/article/56019-metacomet-debuts-authorportal-com.html</link>
							
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						<pubDate>Tue, 19 Feb 2013 00:00:00 00000</pubDate>
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						<title><![CDATA[Cravebox Markets Old-Fashioned Product in New-Fashioned Way]]></title>
						<link>http://www.publishersweekly.com/pw/by-topic/industry-news/publishing-and-marketing/article/56002-cravebox-markets-old-fashioned-product-in-new-fashioned-way.html</link>
							<description><![CDATA[The Colorado-based marketing company Cravebox, which has just begun to work with publishers, is something of an oddity.]]></description>
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						<pubDate>Sat, 16 Feb 2013 00:00:00 00000</pubDate>
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						<title><![CDATA[A New Kind of Conference for a New Kind of Author]]></title>
						<link>http://www.publishersweekly.com/pw/by-topic/industry-news/publishing-and-marketing/article/55863-a-new-kind-of-conference-for-a-new-kind-of-author.html</link>
							
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						<pubDate>Fri, 08 Feb 2013 00:00:00 00000</pubDate>
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						<title><![CDATA[‘Going Clear,’ ‘My Beloved Country’ Join The Leaders]]></title>
						<link>http://www.publishersweekly.com/pw/by-topic/industry-news/publishing-and-marketing/article/55792-going-clear-my-beloved-country-join-the-leaders.html</link>
							<description><![CDATA[Without a blockbuster release in January, the most-discussed books in social media circles last month remained the same as in December, although there was some shifting of the order, with Fifty Shades of Grey taking over the #1 spot from The Hobbit, according to CoverCake’s analysis of books trending on social media. ]]></description>
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						<pubDate>Sat, 02 Feb 2013 00:00:00 00000</pubDate>
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						<title><![CDATA[‘The Hobbit’ on Top; ‘Fifty Shades’ Is Back]]></title>
						<link>http://www.publishersweekly.com/pw/by-topic/industry-news/publishing-and-marketing/article/55380-the-hobbit-on-top-fifty-shades-is-back.html</link>
							<description><![CDATA[J.R.R. Tolkien’s The Hobbit continues as the #1 book on social media, according to CoverCake, a company that uses analytical tools to track what’s trending on social media, its popularity obviously being driven by the movie. ]]></description>
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						<pubDate>Fri, 04 Jan 2013 00:00:00 00000</pubDate>
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						<title><![CDATA[Bloomsbury Targeting Digital Readers In New Global Campaign]]></title>
						<link>http://www.publishersweekly.com/pw/by-topic/industry-news/publishing-and-marketing/article/55241-bloomsbury-targeting-digital-readers-in-new-global-campaign.html</link>
							
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						<pubDate>Fri, 21 Dec 2012 00:00:00 00000</pubDate>
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						<title><![CDATA[New Adult: Needless Marketing-Speak Or Valued Subgenre?]]></title>
						<link>http://www.publishersweekly.com/pw/by-topic/industry-news/publishing-and-marketing/article/55164-new-adult-needless-marketing-speak-or-valued-subgenre.html</link>
							<description><![CDATA[With publishers worried about losing avid YA readers who are “aging out” of the genre, and eager to capture adult readers who have been “reading down,” a new subgenre has been born: new adult. ]]></description>
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						<pubDate>Fri, 14 Dec 2012 00:00:00 00000</pubDate>
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						<title><![CDATA[‘The Hobbit’ Tops in Social Media]]></title>
						<link>http://www.publishersweekly.com/pw/by-topic/industry-news/publishing-and-marketing/article/54974-the-hobbit-tops-in-social-media.html</link>
							<description><![CDATA[The books drawing the most interest on social media in November were mostly tied to movies, according to CoverCake, whose analytical tools track what is trending on various social media platforms.]]></description>
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						<pubDate>Mon, 03 Dec 2012 00:00:00 00000</pubDate>
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						<title><![CDATA[AALBC.com Set to Mark 15 Years Online]]></title>
						<link>http://www.publishersweekly.com/pw/by-topic/industry-news/publishing-and-marketing/article/54968-aalbc-com-set-to-mark-15-years-online.html</link>
							<description><![CDATA[Since Troy Johnson started the African American Literature Book Club (aalbc.com) in 1998, much has changed in African-American publishing and the way books are promoted and sold. Johnson launched aalbc.com, a popular online literary portal serving black interest books and authors, as an experiment.]]></description>
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						<pubDate>Fri, 30 Nov 2012 00:00:00 00000</pubDate>
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						<title><![CDATA[HarperCollins Canada Tests Geo-Targeted Marketing]]></title>
						<link>http://www.publishersweekly.com/pw/by-topic/industry-news/publishing-and-marketing/article/54967-harpercollins-canada-tests-geo-targeted-marketing.html</link>
							<description><![CDATA[HarperCollins Canada has started testing a digital and print geo-targeted marketing campaign that will reach consumers in cities and small towns across Canada with messages specific to their location.]]></description>
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						<pubDate>Fri, 30 Nov 2012 00:00:00 00000</pubDate>
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						<title><![CDATA[Authors Guild Teams With Indies for Booktalk Nation]]></title>
						<link>http://www.publishersweekly.com/pw/by-topic/industry-news/publishing-and-marketing/article/54907-authors-guild-teams-with-indies-for-booktalk-nation.html</link>
							
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						<pubDate>Wed, 28 Nov 2012 00:00:00 00000</pubDate>
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						<title><![CDATA[Jill McCorkle: Greetings from Pine Haven]]></title>
						<link>http://www.publishersweekly.com/pw/by-topic/industry-news/publishing-and-marketing/article/54805-jill-mccorkle-greetings-from-pine-haven.html</link>
							<description><![CDATA[The postcards started coming last month. “Stanley,” “Marge,” and “Toby” wrote to booksellers from “Pine Haven” to draw attention to Jill McCorkle’s first novel in 17 years, Life After Life, coming from Algonquin in March. ]]></description>
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						<dc:creator><![CDATA[ ]]></dc:creator>
						<pubDate>Sat, 17 Nov 2012 00:00:00 00000</pubDate>
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						<title><![CDATA[CoverCake's Top 10 Books in Social Media, October 2012]]></title>
						<link>http://www.publishersweekly.com/pw/by-topic/industry-news/publishing-and-marketing/article/54730-covercake-s-top-10-books-in-social-media-october-2012.html</link>
							
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						<dc:creator><![CDATA[ ]]></dc:creator>
						<pubDate>Mon, 12 Nov 2012 00:00:00 00000</pubDate>
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						<title><![CDATA[Interest Builds in 'The White House Boys']]></title>
						<link>http://www.publishersweekly.com/pw/by-topic/industry-news/publishing-and-marketing/article/54434-interest-builds-in-the-white-house-boys.html</link>
							
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						<dc:creator><![CDATA[ ]]></dc:creator>
						<pubDate>Thu, 18 Oct 2012 00:00:00 00000</pubDate>
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						<title><![CDATA[Shindig Offers Authors Interactive Video Conferencing ]]></title>
						<link>http://www.publishersweekly.com/pw/by-topic/industry-news/publishing-and-marketing/article/53868-shindig-offers-authors-interactive-video-conferencing.html</link>
							
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						<pubDate>Wed, 12 Sep 2012 00:00:00 00000</pubDate>
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						<title><![CDATA['Find Waldo Local' to Return in 2013]]></title>
						<link>http://www.publishersweekly.com/pw/by-topic/childrens/childrens-industry-news/article/53498-find-waldo-local-to-return-in-2013.html</link>
							
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						<pubDate>Thu, 09 Aug 2012 00:00:00 00000</pubDate>
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						<title><![CDATA[Printing in Hong Kong 2012: Projects Showcase]]></title>
						<link>http://www.publishersweekly.com/pw/by-topic/industry-news/publishing-and-marketing/article/53429-printing-in-hong-kong-2012-projects-showcase.html</link>
							
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						<pubDate>Mon, 06 Aug 2012 00:00:00 00000</pubDate>
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						<title><![CDATA[Brain Quest Celebrates 20 Years of Challenging Kids ]]></title>
						<link>http://www.publishersweekly.com/pw/by-topic/childrens/childrens-book-news/article/53082-brain-quest-celebrates-20-years-of-challenging-kids.html</link>
							
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						<pubDate>Thu, 19 Jul 2012 00:00:00 00000</pubDate>
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						<title><![CDATA[Funding Restored for Canadian Literary Nonprofit]]></title>
						<link>http://www.publishersweekly.com/pw/by-topic/industry-news/publishing-and-marketing/article/52575-funding-restored-for-canadian-literary-nonprofit.html</link>
							
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						<pubDate>Fri, 15 Jun 2012 00:00:00 00000</pubDate>
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						<title><![CDATA[Digital Galleys May Be Expanding Publishers’ Reach, but ARCs Remain Essential]]></title>
						<link>http://www.publishersweekly.com/pw/by-topic/industry-news/publishing-and-marketing/article/52129-digital-galleys-may-be-expanding-publishers-reach-but-arcs-remain-essential.html</link>
							<description><![CDATA[When NetGalley launched in 2008, many in the industry assumed digital galleys would eventually eliminate print ones.Four years later, digital galleys have proven that they are less of an alternative to the traditional advanced reading copy than an added element to a multitiered marketing and publicity push.]]></description>
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						<pubDate>Fri, 25 May 2012 00:00:00 00000</pubDate>
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						<title><![CDATA['Los Angeles Review of Books' To Launch New, Enhanced Web Site]]></title>
						<link>http://www.publishersweekly.com/pw/by-topic/industry-news/publishing-and-marketing/article/51227-los-angeles-review-of-books-to-launch-new-enhanced-web-site.html</link>
							
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						<dc:creator><![CDATA[ ]]></dc:creator>
						<pubDate>Mon, 02 Apr 2012 00:00:00 00000</pubDate>
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						<title><![CDATA[Edelweiss Ramps Up E-galley Service]]></title>
						<link>http://www.publishersweekly.com/pw/by-topic/industry-news/publishing-and-marketing/article/50787-edelweiss-ramps-up-e-galley-service.html</link>
							<description><![CDATA[In the first few months after rolling out its Digital Review Copy Module—known to most industry members as e-galleys—at last year’s BookExpo America, Edelweiss had slow pickup in its new service. That began to change toward the end of 2011, and now John Rubin, president of Edelweiss’s parent company, Above the Treeline, believes the program is poised for more rapid growth.]]></description>
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						<dc:creator><![CDATA[ ]]></dc:creator>
						<pubDate>Fri, 24 Feb 2012 00:00:00 00000</pubDate>
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						<title><![CDATA[Kump, Kampmann Settle Litigation]]></title>
						<link>http://www.publishersweekly.com/pw/by-topic/industry-news/publishing-and-marketing/article/50757-kump-kampmann-settle-litigation.html</link>
							
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						<pubDate>Fri, 24 Feb 2012 00:00:00 00000</pubDate>
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						<title><![CDATA[Marmion Launches Marketing Firm]]></title>
						<link>http://www.publishersweekly.com/pw/by-topic/industry-news/publishing-and-marketing/article/50546-marmion-launches-marketing-firm.html</link>
							
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						<pubDate>Wed, 08 Feb 2012 00:00:00 00000</pubDate>
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						<title><![CDATA[Amazon Adds to Prime]]></title>
						<link>http://www.publishersweekly.com/pw/by-topic/industry-news/publishing-and-marketing/article/50547-amazon-adds-to-prime.html</link>
							
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						<pubDate>Wed, 08 Feb 2012 00:00:00 00000</pubDate>
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						<title><![CDATA['PW' March Features]]></title>
						<link>http://www.publishersweekly.com/pw/by-topic/industry-news/publishing-and-marketing/article/50493-pw-march-features.html</link>
							
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						<pubDate>Fri, 03 Feb 2012 00:00:00 00000</pubDate>
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						<title><![CDATA[HUP Finds Logo for New Line Via Contest]]></title>
						<link>http://www.publishersweekly.com/pw/by-topic/industry-news/publishing-and-marketing/article/50204-hup-finds-logo-for-new-line-via-contest.html</link>
							<description><![CDATA[In September, Harvard University Press tried something a little different. That month the scholarly press announced it was holding an open search for the design of its forthcoming book series featuring English translations of works in various Indian languages. HUP has now found a logo and look for its Murty Classical Library of India—freelance designer Andrea Stranger took home $10,000 for her efforts—and the line remains set for a 2013 launch date. ]]></description>
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						<dc:creator><![CDATA[ ]]></dc:creator>
						<pubDate>Fri, 13 Jan 2012 00:00:00 00000</pubDate>
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						<title><![CDATA[Turning Up the Volume on Author Podcasts]]></title>
						<link>http://www.publishersweekly.com/pw/by-topic/industry-news/publishing-and-marketing/article/50205-turning-up-the-volume-on-author-podcasts.html</link>
							<description><![CDATA[The emergence of author podcasts as a viable and entertaining marketing tool is apparent in the success of three such efforts originating from literary Web sites on the West Coast: Brad Listi’s the Nervous Breakdown, Tom Lutz’s Los Angeles Review of Books, and Tyson Cornell’s company Rare Bird Lit. The three are using podcasts as a way to build readership and bring attention to their sites. ]]></description>
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						<pubDate>Fri, 13 Jan 2012 00:00:00 00000</pubDate>
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						<title><![CDATA['PW' February Features]]></title>
						<link>http://www.publishersweekly.com/pw/by-topic/industry-news/publishing-and-marketing/article/50113-pw-february-features.html</link>
							
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						<pubDate>Mon, 09 Jan 2012 00:00:00 00000</pubDate>
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						<title><![CDATA[SMP Looks to Capitalize On Ghonim's Revised Book Tour]]></title>
						<link>http://www.publishersweekly.com/pw/by-topic/industry-news/publishing-and-marketing/article/50064-smp-looks-to-capitalize-on-ghonim-s-revised-book-tour.html</link>
							
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						<pubDate>Thu, 05 Jan 2012 00:00:00 00000</pubDate>
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						<title><![CDATA[Happy Holidays]]></title>
						<link>http://www.publishersweekly.com/pw/by-topic/industry-news/publishing-and-marketing/article/49991-happy-holidays.html</link>
							
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						<pubDate>Fri, 23 Dec 2011 00:00:00 00000</pubDate>
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						<title><![CDATA[Harper in Deal with IPS for Christian Bookstore Distribution]]></title>
						<link>http://www.publishersweekly.com/pw/by-topic/industry-news/publishing-and-marketing/article/49932-harper-in-deal-with-ips-for-christian-bookstore-distribution.html</link>
							
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						<pubDate>Mon, 19 Dec 2011 00:00:00 00000</pubDate>
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						<title><![CDATA[Three Minneapolis Presses Unite for Little Free Library Promotion]]></title>
						<link>http://www.publishersweekly.com/pw/by-topic/industry-news/publishing-and-marketing/article/49858-three-minneapolis-presses-unite-for-little-free-library-promotion.html</link>
							
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						<pubDate>Wed, 14 Dec 2011 00:00:00 00000</pubDate>
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						<title><![CDATA[Pioneering Library-Publisher Relations]]></title>
						<link>http://www.publishersweekly.com/pw/by-topic/industry-news/publishing-and-marketing/article/49721-pioneering-library-publisher-relations.html</link>
							<description><![CDATA[Even in tense times, there is far more that unites publishers and libraries than divides them. And if one needs proof that librarians and publishers share common goals and can work together to mutual benefit, they need look no further than the career of Marcia Purcell, Random House’s v-p of library and academic marketing.]]></description>
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						<pubDate>Fri, 02 Dec 2011 00:00:00 00000</pubDate>
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						<title><![CDATA[Whither the Sales Rep]]></title>
						<link>http://www.publishersweekly.com/pw/by-topic/industry-news/publishing-and-marketing/article/49734-whither-the-sales-rep.html</link>
							<description><![CDATA[While publishers have been reorganizing their sales forces for years, the shifting marketplace—one without Borders and with a lot fewer print books—is forcing publishers to rethink more than ever how they sell. Hachette Book Group’s elimination of 11 sales rep positions earlier this fall sent chills through the independent bookselling community.]]></description>
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						<pubDate>Fri, 02 Dec 2011 00:00:00 00000</pubDate>
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						<title><![CDATA[FSG Gets Cozy With the Wolverines for Breakout Hit]]></title>
						<link>http://www.publishersweekly.com/pw/by-topic/industry-news/publishing-and-marketing/article/49668-fsg-gets-cozy-with-the-wolverines-for-breakout-hit.html</link>
							
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						<pubDate>Wed, 30 Nov 2011 00:00:00 00000</pubDate>
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						<title><![CDATA[New Midpoint Web Site Gives Clients Access to Data]]></title>
						<link>http://www.publishersweekly.com/pw/by-topic/industry-news/publishing-and-marketing/article/49646-new-midpoint-web-site-gives-clients-access-to-data.html</link>
							
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						<pubDate>Mon, 28 Nov 2011 00:00:00 00000</pubDate>
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						<title><![CDATA[Random House of Canada Tests New Book Tour Model]]></title>
						<link>http://www.publishersweekly.com/pw/by-topic/industry-news/publishing-and-marketing/article/49473-random-house-of-canada-tests-new-book-tour-model.html</link>
							
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						<pubDate>Fri, 11 Nov 2011 00:00:00 00000</pubDate>
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						<title><![CDATA[Elf Heads to TV for the Holidays]]></title>
						<link>http://www.publishersweekly.com/pw/by-topic/childrens/childrens-book-news/article/49402-elf-heads-to-tv-for-the-holidays.html</link>
							
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						<pubDate>Fri, 04 Nov 2011 00:00:00 00000</pubDate>
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						<title><![CDATA[Survey Says Library Users Are Your Best Customers]]></title>
						<link>http://www.publishersweekly.com/pw/by-topic/industry-news/publishing-and-marketing/article/49316-survey-says-library-users-are-your-best-customers.html</link>
							<description><![CDATA[This month Library Journal released the first issue of a quarterly publication called Patron Profiles. Based on surveys and data collected from library users across the country, the first issue—on libraries and e-book usage—indicates that libraries are a powerful economic engine for the book business.<br>]]></description>
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						<pubDate>Fri, 28 Oct 2011 00:00:00 00000</pubDate>
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						<title><![CDATA[Publishers Find More  Uses for QR Codes]]></title>
						<link>http://www.publishersweekly.com/pw/by-topic/industry-news/publishing-and-marketing/article/49317-publishers-find-more-uses-for-qr-codes.html</link>
							<description><![CDATA[Quick Response, or QR, codes, those black-and-white pixel squares that function as super charged consumer bar codes, are on advertisements, Web sites, and anything else at which you can point a QR reader. While publishers have been putting QR codes on jacket covers for several years, they have been slow to integrate them into the text, but that is starting to change.<br>]]></description>
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						<pubDate>Fri, 28 Oct 2011 00:00:00 00000</pubDate>
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						<title><![CDATA[The Case of 'The Graveyard Book']]></title>
						<link>http://www.publishersweekly.com/pw/by-topic/childrens/childrens-book-news/article/49277-the-case-of-the-graveyard-book.html</link>
							
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						<pubDate>Thu, 27 Oct 2011 00:00:00 00000</pubDate>
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						<title><![CDATA['PW' Tops 200,000 Twitter Followers]]></title>
						<link>http://www.publishersweekly.com/pw/by-topic/industry-news/publishing-and-marketing/article/49242-pw-tops-200-000-twitter-followers.html</link>
							
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						<pubDate>Tue, 25 Oct 2011 00:00:00 00000</pubDate>
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						<title><![CDATA[Michael Grant’s 'BZRK' Goes Transmedia]]></title>
						<link>http://www.publishersweekly.com/pw/by-topic/childrens/childrens-book-news/article/49123-michael-grant-s-bzrk-goes-transmedia.html</link>
							<description><![CDATA["What if you're writing a book and the audience already had a relationship with the content when the book came out," said Alex LeMay, CEO of the Shadow Gang, a firm that creates on- and offline social communities. LeMay and Shadow Gang have partnered with YA novelist Michael Grant to create an immersive transmedia project called GoBZRK, around Grant's next novel that does just that.]]></description>
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						<pubDate>Fri, 14 Oct 2011 00:00:00 00000</pubDate>
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						<title><![CDATA[Perseus Assuming International Distribution for HBRP]]></title>
						<link>http://www.publishersweekly.com/pw/by-topic/industry-news/publishing-and-marketing/article/49043-perseus-assuming-international-distribution-for-hbrp.html</link>
							
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						<pubDate>Thu, 13 Oct 2011 00:00:00 00000</pubDate>
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						<title><![CDATA[Ingram, SBS Worldwide Team Up]]></title>
						<link>http://www.publishersweekly.com/pw/by-topic/industry-news/publishing-and-marketing/article/48867-ingram-sbs-worldwide-team-up.html</link>
							
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						<pubDate>Wed, 28 Sep 2011 00:00:00 00000</pubDate>
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						<title><![CDATA[Print Catalogues Give Way to Digital]]></title>
						<link>http://www.publishersweekly.com/pw/by-topic/industry-news/publishing-and-marketing/article/48638-print-catalogues-give-way-to-digital.html</link>
							<description><![CDATA[With Random House’s announcement last week that it is officially dropping its print catalogues in favor of digital, the country’s biggest publisher joins the growing ranks of houses that have done away with the traditional catalogue.]]></description>
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						<pubDate>Fri, 09 Sep 2011 00:00:00 00000</pubDate>
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						<title><![CDATA[Random House Moving to Digital Catalogues in 2012]]></title>
						<link>http://www.publishersweekly.com/pw/by-topic/industry-news/publishing-and-marketing/article/48623-random-house-moving-to-digital-catalogues-in-2012.html</link>
							
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						<pubDate>Thu, 08 Sep 2011 00:00:00 00000</pubDate>
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						<title><![CDATA[Kump Files Suit Against Kampmann Over Midpoint Trade]]></title>
						<link>http://www.publishersweekly.com/pw/by-topic/industry-news/publishing-and-marketing/article/48575-kump-files-suit-against-kampmann-over-midpoint-trade.html</link>
							
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						<pubDate>Mon, 05 Sep 2011 00:00:00 00000</pubDate>
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						<title><![CDATA[Booktour.com Closing September 1]]></title>
						<link>http://www.publishersweekly.com/pw/by-topic/industry-news/publishing-and-marketing/article/48477-booktour-com-closing-september-1.html</link>
							
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						<pubDate>Fri, 26 Aug 2011 00:00:00 00000</pubDate>
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						<title><![CDATA[WaPo Reorgs Book Reviews...Again]]></title>
						<link>http://www.publishersweekly.com/pw/by-topic/industry-news/publishing-and-marketing/article/48304-wapo-reorgs-book-reviews-again.html</link>
							
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						<pubDate>Wed, 10 Aug 2011 00:00:00 00000</pubDate>
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						<title><![CDATA[Tyrese Tweets Onto the Bestseller List]]></title>
						<link>http://www.publishersweekly.com/pw/by-topic/industry-news/publishing-and-marketing/article/48067-tyrese-tweets-onto-the-bestseller-list.html</link>
							
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						<pubDate>Wed, 20 Jul 2011 00:00:00 00000</pubDate>
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						<title><![CDATA[Publishing Vet Opens Oakland-based Speakers Bureau]]></title>
						<link>http://www.publishersweekly.com/pw/by-topic/industry-news/publishing-and-marketing/article/47775-publishing-vet-opens-oakland-based-speakers-bureau.html</link>
							
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						<pubDate>Tue, 28 Jun 2011 00:00:00 00000</pubDate>
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						<title><![CDATA[Beyond 'Event' Book Marketing]]></title>
						<link>http://www.publishersweekly.com/pw/by-topic/industry-news/publishing-and-marketing/article/47770-beyond-event-book-marketing.html</link>
							
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						<pubDate>Mon, 27 Jun 2011 00:00:00 00000</pubDate>
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						<title><![CDATA[Vintage Launches Crime Fan Site, 'The Weekly Lizard']]></title>
						<link>http://www.publishersweekly.com/pw/by-topic/industry-news/publishing-and-marketing/article/47699-vintage-launches-crime-fan-site-the-weekly-lizard.html</link>
							
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						<pubDate>Tue, 21 Jun 2011 00:00:00 00000</pubDate>
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						<title><![CDATA[Distribution: WS Publishing Moves to Perseus]]></title>
						<link>http://www.publishersweekly.com/pw/by-topic/industry-news/publishing-and-marketing/article/47593-distribution-ws-publishing-moves-to-perseus.html</link>
							
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						<pubDate>Mon, 13 Jun 2011 00:00:00 00000</pubDate>
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						<title><![CDATA[Open Road Expands Marketing Team]]></title>
						<link>http://www.publishersweekly.com/pw/by-topic/industry-news/publishing-and-marketing/article/47552-open-road-expands-marketing-team.html</link>
							
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						<pubDate>Wed, 08 Jun 2011 00:00:00 00000</pubDate>
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						<title><![CDATA[Unbridled in 25 Cent E-book Promotion with ABA]]></title>
						<link>http://www.publishersweekly.com/pw/by-topic/industry-news/publishing-and-marketing/article/47542-unbridled-in-25-cent-e-book-promotion-with-aba.html</link>
							
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						<pubDate>Tue, 07 Jun 2011 00:00:00 00000</pubDate>
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						<title><![CDATA[2011: Where the Imprints Rank on Twitter]]></title>
						<link>http://www.publishersweekly.com/pw/by-topic/industry-news/publishing-and-marketing/article/47522-2011-where-the-imprints-rank-on-twitter.html</link>
							<description><![CDATA[It's been two years since PW took the first snapshot of the publishing world on Twitter. In May 2009 we looked at the followings 16 imprints and publishers had on the social networking site. At the time, a lot of imprints weren't even on Twitter, and we thought the word "twittering" was an acceptable verb. Since then the imprints followed by PW have shown explosive growth and continue to add followers at impressive rates. Between May 2009 and 2010, the imprints added 105,152 followers. In the next year, the number of new followers more than doubled, with 233,020 added in the May 2010–May 2011 period. ]]></description>
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						<pubDate>Mon, 06 Jun 2011 00:00:00 00000</pubDate>
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						<title><![CDATA[PW Has A New Facebook Page]]></title>
						<link>http://www.publishersweekly.com/pw/by-topic/industry-news/publishing-and-marketing/article/47341-pw-has-a-new-facebook-page.html</link>
							
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						<pubDate>Thu, 19 May 2011 00:00:00 00000</pubDate>
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						<title><![CDATA[PW, DBW Google Settlement Webcast Tomorrow]]></title>
						<link>http://www.publishersweekly.com/pw/by-topic/industry-news/publishing-and-marketing/article/47144-pw-dbw-google-settlement-webcast-tomorrow.html</link>
							
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						<pubDate>Mon, 09 May 2011 00:00:00 00000</pubDate>
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						<title><![CDATA[A Peek at the May 2 'PW']]></title>
						<link>http://www.publishersweekly.com/pw/by-topic/industry-news/publishing-and-marketing/article/47043-a-peek-at-the-may-2-pw.html</link>
							
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						<pubDate>Fri, 29 Apr 2011 00:00:00 00000</pubDate>
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						<title><![CDATA[Kallman Looks for the Sweet Spot]]></title>
						<link>http://www.publishersweekly.com/pw/by-topic/industry-news/publishing-and-marketing/article/47014-kallman-looks-for-the-sweet-spot.html</link>
							
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						<dc:creator><![CDATA[ ]]></dc:creator>
						<pubDate>Wed, 27 Apr 2011 00:00:00 00000</pubDate>
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						<title><![CDATA[ABC News High On Enhanced E-books]]></title>
						<link>http://www.publishersweekly.com/pw/by-topic/industry-news/publishing-and-marketing/article/46950-abc-news-high-on-enhanced-e-books.html</link>
							
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						<dc:creator><![CDATA[ ]]></dc:creator>
						<pubDate>Mon, 25 Apr 2011 00:00:00 00000</pubDate>
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						<title><![CDATA[Major Campaign for Special K Book ]]></title>
						<link>http://www.publishersweekly.com/pw/by-topic/industry-news/publishing-and-marketing/article/46955-major-campaign-for-special-k-book.html</link>
							
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						<dc:creator><![CDATA[ ]]></dc:creator>
						<pubDate>Mon, 25 Apr 2011 00:00:00 00000</pubDate>
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						<title><![CDATA['Los Angeles Review of Books' Debuts Preview Site]]></title>
						<link>http://www.publishersweekly.com/pw/by-topic/industry-news/publishing-and-marketing/article/46913-los-angeles-review-of-books-debuts-preview-site.html</link>
							
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						<dc:creator><![CDATA[ ]]></dc:creator>
						<pubDate>Tue, 19 Apr 2011 00:00:00 00000</pubDate>
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						<title><![CDATA[Publicist by Day, Poet by Night]]></title>
						<link>http://www.publishersweekly.com/pw/by-topic/industry-news/publishing-and-marketing/article/46894-publicist-by-day-poet-by-night.html</link>
							<description><![CDATA[Melissa Broder, Penguin Group publicity manager, who works on titles from the Berkley, NAL, Riverhead, and Perigee imprints, just signed a contract for her own second book, Meat Heart. The books she works on for Penguin are mostly women's fiction and nonfiction, but her own books are poetry. Broder's had lots of success getting big time publicity for her Penguin authors—she landed spots on the Joy Behar show for both Jen Lancaster and Sloane Crosley in May, for example—but that kind of media isn't particularly interested in poetry. ]]></description>
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						<dc:creator><![CDATA[ ]]></dc:creator>
						<pubDate>Mon, 18 Apr 2011 00:00:00 00000</pubDate>
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						<title><![CDATA[Algonquin Launches Author Interview Series]]></title>
						<link>http://www.publishersweekly.com/pw/by-topic/industry-news/publishing-and-marketing/article/46721-algonquin-launches-author-interview-series.html</link>
							
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						<dc:creator><![CDATA[ ]]></dc:creator>
						<pubDate>Mon, 04 Apr 2011 00:00:00 00000</pubDate>
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						<title><![CDATA['PW' to Do Pre-ALA Supplement]]></title>
						<link>http://www.publishersweekly.com/pw/by-topic/industry-news/publishing-and-marketing/article/46679-pw-to-do-pre-ala-supplement.html</link>
							
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						<dc:creator><![CDATA[ ]]></dc:creator>
						<pubDate>Wed, 30 Mar 2011 00:00:00 00000</pubDate>
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						<title><![CDATA[A Peek at the March 28 'PW']]></title>
						<link>http://www.publishersweekly.com/pw/by-topic/industry-news/publishing-and-marketing/article/46609-a-peek-at-the-march-28-pw.html</link>
							
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						<dc:creator><![CDATA[ ]]></dc:creator>
						<pubDate>Fri, 25 Mar 2011 00:00:00 00000</pubDate>
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						<title><![CDATA[A Peek at the March 21 'PW']]></title>
						<link>http://www.publishersweekly.com/pw/by-topic/industry-news/publishing-and-marketing/article/46524-a-peek-at-the-march-21-pw.html</link>
							
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						<dc:creator><![CDATA[ ]]></dc:creator>
						<pubDate>Fri, 18 Mar 2011 00:00:00 00000</pubDate>
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						<title><![CDATA[PW JobZone: Today's Jobs]]></title>
						<link>http://www.publishersweekly.com/pw/by-topic/industry-news/publishing-and-marketing/article/45507-pw-jobzone-today-s-jobs.html</link>
							
						<guid isPermaLink="true">http://www.publishersweekly.com/pw/by-topic/industry-news/publishing-and-marketing/article/45507-pw-jobzone-today-s-jobs.html</guid>
						<dc:creator><![CDATA[ ]]></dc:creator>
						<pubDate>Tue, 15 Mar 2011 00:00:00 00000</pubDate>
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						<title><![CDATA[HarperOne Moves Up Bell Title]]></title>
						<link>http://www.publishersweekly.com/pw/by-topic/industry-news/publishing-and-marketing/article/46436-harperone-moves-up-bell-title.html</link>
							
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						<dc:creator><![CDATA[ ]]></dc:creator>
						<pubDate>Fri, 11 Mar 2011 00:00:00 00000</pubDate>
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						<title><![CDATA[A Peek at the March 14 'PW']]></title>
						<link>http://www.publishersweekly.com/pw/by-topic/industry-news/publishing-and-marketing/article/46438-a-peek-at-the-march-14-pw.html</link>
							
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						<dc:creator><![CDATA[ ]]></dc:creator>
						<pubDate>Fri, 11 Mar 2011 00:00:00 00000</pubDate>
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						<title><![CDATA[HarperCollins, S&S launch New Online Reader Services]]></title>
						<link>http://www.publishersweekly.com/pw/by-topic/industry-news/publishing-and-marketing/article/46389-harpercollins-s-s-launch-new-online-reader-services.html</link>
							
						<guid isPermaLink="true">http://www.publishersweekly.com/pw/by-topic/industry-news/publishing-and-marketing/article/46389-harpercollins-s-s-launch-new-online-reader-services.html</guid>
						<dc:creator><![CDATA[ ]]></dc:creator>
						<pubDate>, 06 Mar 2011 00:00:00 00000</pubDate>
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						<title><![CDATA[A Peek at the February 28 'PW']]></title>
						<link>http://www.publishersweekly.com/pw/by-topic/industry-news/publishing-and-marketing/article/46287-a-peek-at-the-february-28-pw.html</link>
							
						<guid isPermaLink="true">http://www.publishersweekly.com/pw/by-topic/industry-news/publishing-and-marketing/article/46287-a-peek-at-the-february-28-pw.html</guid>
						<dc:creator><![CDATA[ ]]></dc:creator>
						<pubDate>Fri, 25 Feb 2011 00:00:00 00000</pubDate>
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						<title><![CDATA[Haymarket Author Denied Visa]]></title>
						<link>http://www.publishersweekly.com/pw/by-topic/industry-news/publishing-and-marketing/article/46249-haymarket-author-denied-visa.html</link>
							
						<guid isPermaLink="true">http://www.publishersweekly.com/pw/by-topic/industry-news/publishing-and-marketing/article/46249-haymarket-author-denied-visa.html</guid>
						<dc:creator><![CDATA[ ]]></dc:creator>
						<pubDate>Wed, 23 Feb 2011 00:00:00 00000</pubDate>
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						<title><![CDATA[A Peek at the February 21 'PW']]></title>
						<link>http://www.publishersweekly.com/pw/by-topic/industry-news/publishing-and-marketing/article/46207-a-peek-at-the-february-21-pw.html</link>
							
						<guid isPermaLink="true">http://www.publishersweekly.com/pw/by-topic/industry-news/publishing-and-marketing/article/46207-a-peek-at-the-february-21-pw.html</guid>
						<dc:creator><![CDATA[ ]]></dc:creator>
						<pubDate>Fri, 18 Feb 2011 00:00:00 00000</pubDate>
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						<title><![CDATA[A Peek at the February 14 'PW']]></title>
						<link>http://www.publishersweekly.com/pw/by-topic/industry-news/publishing-and-marketing/article/46109-a-peek-at-the-february-14-pw.html</link>
							
						<guid isPermaLink="true">http://www.publishersweekly.com/pw/by-topic/industry-news/publishing-and-marketing/article/46109-a-peek-at-the-february-14-pw.html</guid>
						<dc:creator><![CDATA[ ]]></dc:creator>
						<pubDate>Fri, 11 Feb 2011 00:00:00 00000</pubDate>
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						<title><![CDATA[Call for Information: Fast-Growing Small Publishers]]></title>
						<link>http://www.publishersweekly.com/pw/by-topic/industry-news/publishing-and-marketing/article/46062-call-for-information-fast-growing-small-publishers.html</link>
							
						<guid isPermaLink="true">http://www.publishersweekly.com/pw/by-topic/industry-news/publishing-and-marketing/article/46062-call-for-information-fast-growing-small-publishers.html</guid>
						<dc:creator><![CDATA[ ]]></dc:creator>
						<pubDate>Wed, 09 Feb 2011 00:00:00 00000</pubDate>
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						<title><![CDATA['PW' to Host Truth in Nonfiction Panel]]></title>
						<link>http://www.publishersweekly.com/pw/by-topic/industry-news/publishing-and-marketing/article/46052-pw-to-host-truth-in-nonfiction-panel.html</link>
							<description><![CDATA[<i>PW</i> will host its first breakfast panel of the year February 22 in New York City, titled Truth in Nonfiction: What Is the Publisher’s Responsibility? The panel will address the fact that over the years, there have been many nonfiction books that have proved to be partly or wholly fabricated.]]></description>
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						<dc:creator><![CDATA[ ]]></dc:creator>
						<pubDate>Tue, 08 Feb 2011 00:00:00 00000</pubDate>
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						<title><![CDATA[Reminder: Call for Information]]></title>
						<link>http://www.publishersweekly.com/pw/by-topic/industry-news/publishing-and-marketing/article/46054-reminder-call-for-information.html</link>
							
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						<dc:creator><![CDATA[ ]]></dc:creator>
						<pubDate>Tue, 08 Feb 2011 00:00:00 00000</pubDate>
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						<title><![CDATA['Los Angeles Review of Books' Now Set for April]]></title>
						<link>http://www.publishersweekly.com/pw/by-topic/industry-news/publishing-and-marketing/article/46030-los-angeles-review-of-books-now-set-for-april.html</link>
							
						<guid isPermaLink="true">http://www.publishersweekly.com/pw/by-topic/industry-news/publishing-and-marketing/article/46030-los-angeles-review-of-books-now-set-for-april.html</guid>
						<dc:creator><![CDATA[ ]]></dc:creator>
						<pubDate>Mon, 07 Feb 2011 00:00:00 00000</pubDate>
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						<title><![CDATA[Skyhorse to Do 'Instant' Packer Book]]></title>
						<link>http://www.publishersweekly.com/pw/by-topic/industry-news/publishing-and-marketing/article/46045-skyhorse-to-do-instant-packer-book.html</link>
							
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						<dc:creator><![CDATA[ ]]></dc:creator>
						<pubDate>Mon, 07 Feb 2011 00:00:00 00000</pubDate>
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						<title><![CDATA[A Peek at the February 7 'PW']]></title>
						<link>http://www.publishersweekly.com/pw/by-topic/industry-news/publishing-and-marketing/article/46012-a-peek-at-the-february-7-pw.html</link>
							
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						<dc:creator><![CDATA[ ]]></dc:creator>
						<pubDate>Fri, 04 Feb 2011 00:00:00 00000</pubDate>
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						<title><![CDATA[The 'Times' Unveils E-book Bestsellers, Combined Lists]]></title>
						<link>http://www.publishersweekly.com/pw/by-topic/industry-news/publishing-and-marketing/article/46005-the-times-unveils-e-book-bestsellers-combined-lists.html</link>
							
						<guid isPermaLink="true">http://www.publishersweekly.com/pw/by-topic/industry-news/publishing-and-marketing/article/46005-the-times-unveils-e-book-bestsellers-combined-lists.html</guid>
						<dc:creator><![CDATA[ ]]></dc:creator>
						<pubDate>Thu, 03 Feb 2011 00:00:00 00000</pubDate>
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						<title><![CDATA[Thomas Nelson Launches Sweepstakes]]></title>
						<link>http://www.publishersweekly.com/pw/by-topic/industry-news/publishing-and-marketing/article/45962-thomas-nelson-launches-sweepstakes.html</link>
							
						<guid isPermaLink="true">http://www.publishersweekly.com/pw/by-topic/industry-news/publishing-and-marketing/article/45962-thomas-nelson-launches-sweepstakes.html</guid>
						<dc:creator><![CDATA[ ]]></dc:creator>
						<pubDate>Tue, 01 Feb 2011 00:00:00 00000</pubDate>
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						<title><![CDATA[Gale Sponsors Contest for Librarians]]></title>
						<link>http://www.publishersweekly.com/pw/by-topic/industry-news/publishing-and-marketing/article/45964-gale-sponsors-contest-for-librarians.html</link>
							
						<guid isPermaLink="true">http://www.publishersweekly.com/pw/by-topic/industry-news/publishing-and-marketing/article/45964-gale-sponsors-contest-for-librarians.html</guid>
						<dc:creator><![CDATA[ ]]></dc:creator>
						<pubDate>Tue, 01 Feb 2011 00:00:00 00000</pubDate>
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						<title><![CDATA[A Peek at the January 31 'PW']]></title>
						<link>http://www.publishersweekly.com/pw/by-topic/industry-news/publishing-and-marketing/article/45936-a-peek-at-the-january-31-pw.html</link>
							
						<guid isPermaLink="true">http://www.publishersweekly.com/pw/by-topic/industry-news/publishing-and-marketing/article/45936-a-peek-at-the-january-31-pw.html</guid>
						<dc:creator><![CDATA[ ]]></dc:creator>
						<pubDate>Fri, 28 Jan 2011 00:00:00 00000</pubDate>
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						<title><![CDATA[S&S Creates Dedicated Reading Group Resources Page]]></title>
						<link>http://www.publishersweekly.com/pw/by-topic/industry-news/publishing-and-marketing/article/45914-s-s-creates-dedicated-reading-group-resources-page.html</link>
							
						<guid isPermaLink="true">http://www.publishersweekly.com/pw/by-topic/industry-news/publishing-and-marketing/article/45914-s-s-creates-dedicated-reading-group-resources-page.html</guid>
						<dc:creator><![CDATA[ ]]></dc:creator>
						<pubDate>Thu, 27 Jan 2011 00:00:00 00000</pubDate>
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						<title><![CDATA[Call for Nominations: 2011's PW Bookstore and PW Rep of the Year ]]></title>
						<link>http://www.publishersweekly.com/pw/by-topic/industry-news/publishing-and-marketing/article/45879-call-for-nominations-2011-s-pw-bookstore-and-pw-rep-of-the-year.html</link>
							
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						<dc:creator><![CDATA[ ]]></dc:creator>
						<pubDate>Tue, 25 Jan 2011 00:00:00 00000</pubDate>
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						<title><![CDATA[A Peek at the January 24 'PW']]></title>
						<link>http://www.publishersweekly.com/pw/by-topic/industry-news/publishing-and-marketing/article/45855-a-peek-at-the-january-24-pw.html</link>
							
						<guid isPermaLink="true">http://www.publishersweekly.com/pw/by-topic/industry-news/publishing-and-marketing/article/45855-a-peek-at-the-january-24-pw.html</guid>
						<dc:creator><![CDATA[ ]]></dc:creator>
						<pubDate>Fri, 21 Jan 2011 00:00:00 00000</pubDate>
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						<title><![CDATA[Circalit Seeks Crime Fiction]]></title>
						<link>http://www.publishersweekly.com/pw/by-topic/industry-news/publishing-and-marketing/article/45774-circalit-seeks-crime-fiction.html</link>
							<description><![CDATA[A year-old social networking and digital distribution platform that aims to bring writers and agents together has created a contest to find "the next big crime fiction blockbuster." Circalit, launched in February 2010 as a place for screenwriters to showcase their work to studios, began inviting novelists, playwrights, and short story writers to post their work in July 2010.]]></description>
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						<dc:creator><![CDATA[ ]]></dc:creator>
						<pubDate>Tue, 18 Jan 2011 00:00:00 00000</pubDate>
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						<title><![CDATA[Random, Pulpwood Queens Book Club Partner on Online Talk Show]]></title>
						<link>http://www.publishersweekly.com/pw/by-topic/industry-news/publishing-and-marketing/article/45809-random-pulpwood-queens-book-club-partner-on-online-talk-show.html</link>
							
						<guid isPermaLink="true">http://www.publishersweekly.com/pw/by-topic/industry-news/publishing-and-marketing/article/45809-random-pulpwood-queens-book-club-partner-on-online-talk-show.html</guid>
						<dc:creator><![CDATA[ ]]></dc:creator>
						<pubDate>Tue, 18 Jan 2011 00:00:00 00000</pubDate>
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						<title><![CDATA[A Peek at the January 17 'PW']]></title>
						<link>http://www.publishersweekly.com/pw/by-topic/industry-news/publishing-and-marketing/article/45786-a-peek-at-the-january-17-pw.html</link>
							
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						<dc:creator><![CDATA[ ]]></dc:creator>
						<pubDate>Fri, 14 Jan 2011 00:00:00 00000</pubDate>
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						<title><![CDATA[S&S on Foursquare]]></title>
						<link>http://www.publishersweekly.com/pw/by-topic/industry-news/publishing-and-marketing/article/45770-s-s-on-foursquare.html</link>
							<description><![CDATA[Foursquare users can now check in at locations mentioned in some Simon & Schuster books and get information from those books. The publisher announced Simon & Schuster on Foursquare this week, which enables the social networking site's five million-plus users to get tips from a selection of S&S titles when they check in at a Foursquare location.]]></description>
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						<dc:creator><![CDATA[ ]]></dc:creator>
						<pubDate>Thu, 13 Jan 2011 00:00:00 00000</pubDate>
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