Title
Associate Marketing Manager – Journals
Employer
Macmillan
Location
175 Fifth Avenue
New York, NY 10010
Date Posted
07/01/2011
Description
Palgrave Macmillan is a global cross-market publisher specializing in quality trade non-fiction and cutting-edge academic books. We publish general interest books as well as textbooks, journals, monographs, professional and reference works in print and online. We presently have over 5,000 active titles. In subjects ranging from Political Science, Economics and History, to Literature, Linguistics and Business, the list contains original works by many of the foremost writers and editors in the world, including Nobel laureates and internationally recognized experts. In addition, Palgrave Macmillan is the distributor of the following UK publishers: Berg Publishers, I.B. Tauris, Manchester University Press and Zed Books. We are an Equal Opportunity Employer.

Position Description:
Palgrave Macmillan is seeking an experienced journals marketing professional to join our friendly and hard-working global marketing team.

Major Responsibilities:

• Managing the global marketing program for a list of 15 social science and business journals
• Planning and implementation of marketing campaigns including digital, email, direct mail
• Devising and managing annual budgets for your titles
• Organizing and attending conferences in North America on behalf of the wider journals team (weekend travel may be required)
• Implementing and evaluating customer and competitive research, market conditions, and planning changes as needed
• Working closely with our North American online sales team to drive sales and renewals
• Sourcing US mailing data and arrange US mailings for colleagues based in the UK

Required Skills / Knowledge:

• Must be able to establish, develop, and maintain excellent working relationships, particularly with colleagues in marketing, sales and editorial
• 1st rate organization and time management skills – able to progress several major projects at once.
• IT literate
• Excellent communication skills both oral and written
• Numerate, with ability to analyze data and draw appropriate commercial conclusions

Experience Needed:

• 1-2 years experience of a marketing role within publishing

Educational Background Required:

• Bachelors Degree

Apply Now
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