Title
Senior Publicist
Employer
Harvard University
Location
Cambridge, Massachusetts, United States, 02138
Date Posted
08/05/2011
Description
As senior member of Publicity Department, the Senior Publicist develops, coordinates, and implements publicity plans for Harvard’s books and publishing programs, while helping develop HUP’s overall media strategy and most effective allocation of departmental resources and energy. Works closely with members of the department and of the Press to generate publicity campaigns for a substantial percentage of the 200 trade and professional titles published by the Press each year. Senior Publicist partners with the authors of his or her assigned books; with other members of the Press, especially those in the Editorial Department, to develop a good sense of the book; and with journalists who may be interested in covering the book/ author in reviews, interviews, news articles, or cultural stories. Works closely with colleagues throughout the Press to determine book’s appropriate audience and its importance relative to other books in the same season. Independently creates pitch letters and press releases, researches media, assembles mailing lists for galleys and review copies, schedules interviews, organizes author tours, signings, and other book related events, develops press kits, and sustains an informed dialogue with journalists (print, broadcast, and online) about new and upcoming titles. Communicates results to Press staff and authors. Helps with mentoring other members of the department, including assisting in the training of peers and assistants and reviewing their press materials and review lists. Travel is required to pitch the seasonal list to the media and to attend trade and scholarly shows and conferences.

* Identifies the best and most appropriate audience for assigned titles; researches, organizes, and develops media lists and contacts for assigned titles; develops detailed knowledge of scholarly and trade media in key disciplines and contacts with the key editors in those disciplines; researches and writes press materials; arranges interviews with features editors and radio and television producers; organizes book signings, author lectures, and other related events; initiates special efforts outside of designated publicity plans. Secures first serial placement of select titles each season. Determines which are appropriate for major media and which for specialized publications; negotiates and signs contracts for same.

* Strategizes about which books are most likely to receive publicity attention, and helps make sure appropriate resources are allocated to them. Helps conceptualize and implement Press’s overall media strategy, and works closely with other members of the Press to ensure it is in line with broader Press goals.

* Maintains positive author relations by initiating and sustaining proactive contact throughout the publicity process.

* Works closely with editors and other in-house staff to ensure good communication between authors and the publicity department, as well as a thorough understanding of the projects and of the Press’s overall publicity goals.

Basic Qualifications

College degree with a minimum of 2-3 years related background in all aspects of book publicity or public relations.

Additional Qualifications

Contacts with print and broadcast media as well as scholarly and specialized journals strongly desired; strong writing, organizational, and verbal and written communications skills; demonstrated ability to be creative and innovative in promoting scholarly titles; broad intellectual interests; knowledge of scholarly disciplines and excellent interpersonal abilities; demonstrated ability to work independently and with others under deadline pressure a must. Ability to work in a collegial manner with authors and colleagues in a university press setting. Ability to use PC and related word processing and database software strongly preferred. Travel required.

How to Apply: Qualified candidates may apply online at: http://www.employment.harvard.edu/. Please refer to req #24449.

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