Serves as one of the principal advisors to the Director of Sales & Marketing in the planning and execution of sales, marketing and distribution activities on behalf of the Press mission. Oversees all advertising, catalog, and email promotions and manages the Press’s exhibits and special events.
ESSENTIAL DUTIES AND RESPONSIBILITIES:
Executes all manner of tasks related to the sale, marketing and distribution of Press products via catalogs, advertising, direct mail, e-commerce, publicity, exhibits, special promotions, events, marketing launches, and social media.
Manages creation and distribution of Press titles, premiums, and promotional materials, including author questionnaires, catalogs, tip sheets and/or sales kits, sell sheets, web listings, and email, developing and coordinating support across USNI business lines, as needed.
Assists in setting marketing goals and establishing plans for the Marketing Department as well as reviewing procedures and results for purposes of future planning.
Manages social media and viral marketing strategies and campaigns, overseeing the current presence of the Press on Facebook, Twitter, and LinkedIn. Establish Press presence on Pinterest, Instagram, Goodreads, BookGrabbr, YouTube, etc.
Recommends, schedules, and contracts book exhibits. Provides annual expense budget for exhibits. Arranges for staffing of exhibits; selects titles to be displayed; coordinates author book signings and special events; arranges for exhibit displays, and shipment of product to the exhibit site.
Attends exhibits to set-up and dismantle displays; sells product and distributes promotional materials; totals product sales and prepares show reports.
In conjunction with Publicist, works with USNI authors to supply books based on personal or resale use for events & book talks; supports author plans for book talks and signings at bookstores and special events.
Assists in analyzing, projecting and administering budgets for the Marketing Department, as required.
As required, advises and consults on editorial, marketing, packaging, and pricing factors influencing the approval and sale of NIP books.
As required, participates in determining book print runs, product order quantities, and reprint quantities.
As required, performs tasks supporting the Editorial and Production departments.
Must be able to work both independently and as part of a team to meet constant deadlines. Computer and organizational skills are essential. Publishing and sales experience a plus.
Critical skills include:
- Organizational and workflow management
- Knowledge of ONIX standards
- Detailed understanding of metadata
- Working knowledge of MailChimp, NetRead, and Edelweiss
- Computer skills, including, but not limited to Adobe Acrobat Pro, InDesign, and Photoshop
EDUCATION and/or EXPERIENCE:
Minimum 5-10 years of publishing experience. BA degree in Business or English or comparable field required and/or experience in marketing or sales.
Excellent written and verbal skills
Good mathematical skills for marketing and occasional financial statistical analysis
Requires good analytical and problem-solving skills, as well as diplomacy and the ability to balance the needs of staff, authors, and customers with those of the organization
CERTIFICATES, LICENSES, REGISTRATIONS:
Ability to lift a minimum of thirty pounds (exhibit materials/case of books).
Office and some travel (3-5 times a year)