Title | eMarketing & Publicity Specialist |
Employer | Houghton Mifflin Harcourt |
Location | Boston, Ma. Local candidates only please. |
Date Posted | 10/14/2011 |
Description | Children’s Marketing/Publicity Manager: Will arrange and coordinate blog tours for select titles each season. Will manage key bloggers as hybrid of booksellers and reviewers. Create and execute compelling twitter campaigns and social media outreach for select titles. Oversee all children’s social media initiatives including uploading content to sites such as youtube and scrib'd, book giveaways and contests on the hmh site and on additional sites, and analyse result to determine which were effective and which were not. Create landing pages and microsites for select titles/series and maintain and update these pages (Candidate must know basics of HTML; wordpress (or alternative) and photoshop (or alternative. Coordinate efforts with marketing, sales, publicity managers to create effective and focused campaigns Experience running effective and results- driven social media campaigns, 3-4 years experience in children's book sales or children's book publicity |
