Title
Book Sales / Marketing
Employer
IHA
Location
La Habra, California
Date Posted
10/18/2011
Description
The Institute for Healthcare Advancement (IHA) is a not-for-profit, 501 (c)(3) private operating foundation with a mission of empowering people to better health. We fulfill this mission through several programs and initiatives:

* We provide direct healthcare delivery through our community clinic, Friends of Children Health Center.
* Outreach and social services are delivered to the surrounding community through our La Habra Family Resource Center.
* Our Health Literacy efforts include our ''What To Do For Health'' book series, which features easy-to-read and use healthcare information, a health literacy consulting service, and a professional continuing education health literacy conference each year in May.

This is an established sales position for a self-help health book series, published by a healthcare nonprofit organization, that has sold 4 million copies to date. Works with the executive leadership to plan and execute strategies to sell books in the What To Do For Health series. Identifies target markets, networks and initiates contact with prospective bulk book purchasers, provides input on marketing materials and strategies. Manages book inventory and oversees all shipping. Attends trade shows representing IHA and book series. Annual salary of $50K paid against tiered commission structure. This is a well-established market with large existing base and plenty of growth potential.

Reports to: Chief Operating Officer

Key Position Responsibilities:

Identifies additional markets for book sales, initiates contact and follows up through sale, fulfillment, billing, and payment.
Manages and services existing client accounts.
Develops marketing materials and strategies to increase awareness of books.
Supervises Office Clerk, and provides supervision to Office Assistant in such matters as invoicing, order entry, and shipping certain materials.
Manages and controls inventory of books.
Orders and ships or oversees shipping and delivery of books. Handles the logistics of the books.
Works collaboratively with warehouse to store and ship books as appropriate.
Manages vendors for such outsourced services as warehousing, mailing preparation service, and shipping companies.
Provides input for national trade shows at which the Institute should exhibit, and travels to/staffs the exhibit booth.
Provides input on development of marketing materials, including brochures, flyers, Web site, and direct mail programs.
Identifies new markets to sell the books and pursues them vigorously.
Speaks clearly and concisely in marketing over the telephone and does not over-sell.
Engages in service recovery if complaints occur because of phone etiquette.
Collaborates with staff and other agencies in fulfilling mission of the Institute.
Works with Accounting to ensure accurate and timely collection of outstanding A/R accounts with open book orders.
Assists with editing and maintaining documentation of new edits and references.
Responds to requests for information about books and publishing.
Assists in other projects as needed.

Position Qualifications:

Minimum 3 years background in sales, product line management, and marketing.
Ability to initiate a sales program to new markets, from identification through contact and closing sales.
Experience in writing marketing materials.
Demonstrated skill in project management and organization skills.
Excellent written and oral communication skills.

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