Title
Vice President of Marketing, Bibles
Employer
Zondervan
Location
Grand Rapids, Michigan
Date Posted
11/01/2011
Description
Zondervan, the leader in Christian communications, seeks a Vice President of Marketing in the Bibles department.

RESPONSIBILITIES:
• Lead Bible Marketing enterprise including setting strategy and executing outstanding marketing plans that ultimately compel consumers to purchase our Bible resources
• Develop innovative and effective marketing programs for translations and individual Bible resources
• Work closely with Sales to ensure fully integrated marketing/sales programs
• Foster excellence, creativity and innovation within Bible Marketing and Product Development teams
• Foster an environment that encourages employees to thrive
• Build our overall market share in Bibles resulting in more people reading the Bible
• Work closely with Bible VP/Publisher to assist in development of innovative and compelling resources
• Work effectively with Zondervan Marketing and the Internet Marketing team
• Manage expense budget effectively

KNOWLEDGE, SKILLS AND ABILITILES (Personal Characteristics):
Required
• BA degree in Marketing, Sales, or Communications
• Extensive experience in Marketing, including research, promotion, merchandising and packaging
• Demonstrated experience in brand building strategies
• Working knowledge of publishing industry
• Solid understanding of the Bible/Christian/church community
• Familiarity and experience with Internet marketing
• Demonstrate innovation and ability to think strategically
• Passionate desire to market Christian products and the Bible
• Aptitude to understand and work with cutting-edge technology, tools, and social networks for marketing and promoting in innovative ways.
• Ability to communicate articulately and compellingly in public speaking and writing
• Ability to establish, cultivate, and maintain strong interpersonal relationships
• Ability to mentor employees and lead effective and organized meetings
• Ability to empower team members, coach and delegate
• Ability to motivate and build consensus within a team
• Able to prioritize, manage projects, and meet deadlines
• Able to work in a stimulating environment that includes: team-work and interaction with Zondervan employees in various departments, authors, agents, publishing partners, and sales accounts.
• Demonstrate initiative and highly motivated
• Integrity and discernment
• Commitment to the mission of Zondervan and its values
• Motivation to stay current with changes in technology and marketing
• Organized and self-disciplined with commitment to meet deadlines
• Ability to multi-task in a fast pace environment
• Flexibility in adapting well to rapidly changing environments with a positive attitude, values innovation
• Highly motivated/self starter with initiative and a team player
• Detail oriented
• Confident, professional attitude

Preferred
• Advanced Business or Marketing degree

Apply Now
« Back to list
X
Stay ahead with
Tip Sheet!
Free newsletter: the hottest new books, features and more
X
Only $18.95/month for Digital Access
or $20.95 for Print+Digital Access!
X
Only $18.95/month for Digital Access
or $20.95 for Print+Digital Access!
X
Email Address

Password

Log In Lost Password

PW has integrated its print and digital subscriptions, offering exciting new benefits to subscribers, who are now entitled to both the print edition and the digital editions of PW (online or via our app). For instructions on how to set up your accout for digital access, click here. For more information, click here.

The part of the site you are trying to access is now available to subscribers only. Subscribers: to set up your digital subscription with the new system (if you have not done so already), click here. To subscribe, click here.

Email pw@pubservice.com with questions.

Not Registered? Click here.