Key Responsibilities:

1) Product Marketing
• Attend all key product meetings and work with international team and publishers to determine the seasonal title set.
• Work with sales and publishing to develop marketing plan for key titles, including any author publicity.
• Determine best sales tools to utilize for each publisher’s list (p/e catalogs, sell sheets, blads, reading materials, etc)
• Explore innovative and cost effective ways to communicate real time information about our titles to the marketplace, utilizing social media and web-based tools.
• Develop and track in-depth marketing and merchandising plans for highly branded publishers.
• Oversee the creation of all presentation materials for sales trips and key bookfairs (Frankfurt, London, BEA)
• Work with vp to organize international sales conference.
• Organize participation in regional bookfairs (approx 4-5 per year)
• Verify all title information, including: publisher and title rights, international sales handles, key author details are accurately conveyed in all systems.

2) Client Services
• Work proactively with existing publishers on daily/ongoing marketing needs.
• Smoothly integrate and launch new clients into sales and marketing program.
• Participate in client business reviews to represent key achievements and progress with publishers’ list and discuss future needs.
• Provide publishers’ with a quarterly update on key international events, achievements and progress on initiatives.

3) Physical & Electronic Materials

• Oversee seasonal p/e catalog mailing program
• Liaise with catalog mailing center
• Continually investigate most cost effective means to disseminate title information, with emphasis on utilizing web based tools to help reduce costs.

Key Skills/Experience required:
• Bachelors degree plus 5+ years experience in a book trade environment (publishing/marketing, distribution or retail).
• Dynamic individual with impressive marketing skills; sales background is a strong plus.
• Exemplary verbal and written communication skills with creative ability to visualize/write/edit marketing materials.
• Excellent Microsoft Office, InDesign, web marketing and social media skills.
• Highly organized; ability to complete a high volume of tasks and projects; strong project management skills; good budgeting and analytical skills.
• Impeccable attention to detail.
• Strong team player and the ability to work with a wide cross-section of people in various locations.