Title
Lead Publicist, New York City Imprint
Employer
Amazon
Location
New York, NY
Date Posted
12/22/2011
Description
The successful candidate will be responsible for promoting titles across Amazon Publishing’s New York City imprint, including literary and commercial fiction, non-fiction and business books. The Lead Publicist will work with the Head of Publicity to identify market potential of titles at the acquisition phase and drive sales and awareness of each book on our list. In addition to traditional title publicity, the successful candidate must have an eye for innovation: the Lead Publicist will ideate and drive strategies for books to thrive in the digital age, discovering new ways to connect with readers, including engagement through social media and the blogging community.

The successful candidate should have demonstrated expertise in book publicity, leadership experience, as well as an entrepreneurial and goal-oriented approach. She/he should be motivated by a start-up culture and the challenge of building a new and exciting business while leveraging the possibilities of a new delivery platform. This role will report to Amazon Publishing’s Head of Publicity, who is based in New York City. This role is based in New York City and will require periodic travel.

Core Job responsibilities:

- Plan and execute publicity campaigns for a diverse list of books in order to drive sales
- Write press materials; pitch and secure top national and local media, including print, broadcast and online outlets
- Create and manage media lists and build strong relationships with key media
- Identify media potential of authors/titles at title acquisition phase
- Manage internal publicists and external publicity firms as necessary
- Collaborate with editorial and marketing teams in order to drive successful title launches

Basic Qualifications:

- Bachelors degree
- 7+ years of book publicity experience
- Experience creating and executing highly successful title-based media campaigns

Preferred Qualifications:

- Superior communication and presentation skills
- High judgment, particularly in narrow time frames
- Commitment and dedication to achieving team goals
- Pay painstaking attention to important details
- Ability to communicate effectively with bi-coastal teams and efficiently manage and problem solve any challenges that arise
- Ability to thrive in a fast-paced and deadline-oriented environment

Apply Now
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