Title
Senior Marketing Manager
Employer
McGraw Hill Education
Location
New York, NY
Date Posted
10/11/2012
Description
McGraw-Hill Professional has an opportunity for a Senior Marketing Manager. This position is located in New York, NY.

The Senior Marketing Manager will be responsible for creating and implementing marketing plans that drive sales for business books with major emphasis on building effective marketing programs to end users of professional business content. This role will design and implement marketing programs that drive revenue for business, build and implement online marketing initiatives, including social media activities to drive sales of MHP content, build product awareness through partnerships with key associations, maximize author platforms and create support materials for sales teams.

Essential Accountabilities:

Develop strong outreach to end users of professional business print and ebooks including: developing and implementing marketing plans, development of robust social media and online outreach, building strong database of end users, creation of marketing materials and other promotional pieces such as enewsletters, advertising, brochures, etc. to the end user of content.
Product Management: Work with editorial and creative on product positioning and launches. Create and execute marketing programs for key focus titles. Contribute to marketing and sales meetings and participate in new product launches. Attend reprint and first print meetings as needed to contribute to forecasts.
Responsible for keeping MH Business Social Media Channels (Facebook, Twitter, LinkedIn and MH Business blog/website fresh with content that can include sample chapters, videos, articles, author materials, sales promotions and partner information.
Develop marketing partnerships to promote business print and ebooks with professional organizations, training programs for career and leadership development.
Trade Shows: Manage and attend professional conferences. Coordinate with convention staff and accounts to ensure a professional presence at industry specific conventions and conferences.

Qualifications:

5+ years of experience in marketing adult consumer print and ebooks.
Business book marketing experience a plus.
Strong organization, analytic and verbal and written communication skills a must.
Strong social media and online skills a must.
Self-directed and detail oriented.
Excellent computer skills especially Microsoft Word, Excel, PowerPoint and Outlook.
Some travel required.
Bachelor's degree

About the Company

McGraw-Hill Professional, a division of McGraw-Hill Education, is recognized for publishing the most respected and well-known works in a wide range of books, digital platforms and products.

McGraw-Hill Education, a division of The McGraw-Hill Companies, is a leading innovator in the development of teaching and learning solutions for the 21st century. Through a comprehensive range of traditional and digital education content and tools, McGraw-Hill Education empowers and prepares professionals and students of all ages to connect, learn and succeed in the global economy. McGraw-Hill Education has offices in 33 countries and publishes in more than 65 languages.

The McGraw-Hill Companies (NYSE: MHP) is a Fortune500 corporation with over 20,000 global employees and over 10,000 U.S. employees. Around the world, McGraw-Hill provides people with the information and insights they need to adapt and grow in changing times. Our business spans the fields of financial services, education, and business information with leading brand names such as Standard & Poor's, McGraw-Hill Education, Platts, and J.D. Power & Associates. By working together with our customers and partners, these brands are laying the foundation for a smarter, better world.

The McGraw-Hill Companies is an equal opportunity employer. Only electronic job submissions will be considered for employment. For special accommodation due to disability, please email webmaster -at- mcgraw-hill.com and your request will be forwarded to the appropriate individual.


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