Title
Licensing Manager
Employer
Harvard Business Publishing
Location
Watertown, MA
Date Posted
12/18/2012
Description
Harvard Business Review is the most globally respected brand in business publishing. The role of Licensing Manager, Harvard Business Review Press, is to increase the visibility of the Harvard Business Review brand and extend the reach and impact of HBR Press content and authors beyond our core publishing platforms. It is responsible for leveraging the value of HBR content by licensing content for translation and publication in other formats such as audio, paperback and digital chapters. The Licensing Manager develops and maintains trusted publishing partnerships with agents, publishers, and editors of digital content repositories to drive profitable growth from a diverse portfolio of print and digital licensing agreements.

Key Responsibilities:
• Develop and execute strategic partnerships and licensing transactions for Harvard Business Review Press content in primary channels such as:
o translation of print and ebooks in multiple languages
o audio/video syndication to media outlets and other consumer channels
o short-form content licensing to digital repositories aimed at the consumer market (singles, chapters, articles)

• Apply market and channel analysis to a strategic evaluation of primary territories and markets for licensing syndication:
o Identify and create business plans for key translation geo-targets
o Appraise publishing affiliate opportunities for HBR-branded content in multiple formats
o Target complementary media brand platforms for syndicated short-form, a/v content

• Following evaluation, create an overall licensing business plan with revenue goals and growth targets for key channels and markets

• Build and maintain productive relationships with external partners – publishers, agents, authors, colleagues focused on international markets -- to enhance the value of HBR Press content and ensure a consistent brand experience for HBR’s global audience

• Align translation efforts with HBR Press English-language global distribution programs, HBR licensed edition marketing, and HBS Research Center presence

• Manage relationships with licensing subagents and create an overall plan for the use of subagents in non-direct territories.

• Oversee the HBR presence at international book fairs; create and disseminate rights guide and any other materials that support content evaluation and licensing agreements.

• When appropriate, license content for trade paperback publication

• Pursue licensing agreements for content in non-book format (ie, audio, digital short form and derivatives)

• As a member of the Press Marketing and Sales team, participate in all internal publishing processes that influence the licensing business including acquisitions meetings, launch meetings, HBRP international meetings

• Manage related support functions including operational, administrative, and revenue functions; review current operations with a reengineering mindset to improve operational efficiencies


Requirements:
• Minimum of 5 years’ experience in content licensing. Close knowledge of global publishing markets and established relationships in key regions in Asia, Latin America a plus.
• Demonstrated critical thinking skills - analytical, logical, data driven
• Excellent negotiation skills. Able to extract maximum value when constructing and closing deals.
• Strong marketing and positioning capabilities. Effectively communicates top selling points and adapts messaging to priorities in a given market.
• Responsive to author and publisher inquires and requests.

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