McGraw-Hill Professional
New York, NY
Date Posted
Responsible for executing Publicity campaigns to create demand for Business, Education, Test Prep and Language print and ebooks via print, online and broadcast media placements.

• Implement media campaigns to generate press placements to drive demand for our products
• Work with authors to maximize their media platforms
• Measure sales impact of activities through analysis of Bookscan and Amazon Retail Analytics
• Manage category pitches for select areas in Business and Education
• Work with business, book, and education bloggers
• Communicate publicity plans and results to authors and colleagues
• Promote backlist products
• Present at sales meetings

• 5 years of book Publicity experience
• Proven success in generating media placements
• Business book experience a plus—but general non-fiction is terrific
• Minimum four-year degree from an accredited college/university
• Established press contacts and extensive knowledge of the media to create effective publicity campaigns
• Proficient in using social media vehicles to publicize titles
Ability to pitch using an ebook file from NetGalley or our own elibrary
• Working knowledge of Netgalley, Cision, Burrelles preferred
• Excellent organizational, communication (verbal and written), interpersonal and time management skills
• Results-oriented, detail-oriented, and capable of managing multiple projects simultaneously in a fast-paced environment
• Team player

Apply Now
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