Title
Publicist
Employer
McGraw-Hill Professional
Location
New York, NY
Date Posted
06/05/2013
Description
Responsible for executing Publicity campaigns to create demand for Business, Education, Test Prep and Language print and ebooks via print, online and broadcast media placements.

ESSENTIAL RESPONSIBILITIES:
• Implement media campaigns to generate press placements to drive demand for our products
• Work with authors to maximize their media platforms
• Measure sales impact of activities through analysis of Bookscan and Amazon Retail Analytics
• Manage category pitches for select areas in Business and Education
• Work with business, book, and education bloggers
• Communicate publicity plans and results to authors and colleagues
• Promote backlist products
• Present at sales meetings

KNOWLEDGE & EXPERIENCE:
• 5 years of book Publicity experience
• Proven success in generating media placements
• Business book experience a plus—but general non-fiction is terrific
• Minimum four-year degree from an accredited college/university
• Established press contacts and extensive knowledge of the media to create effective publicity campaigns
• Proficient in using social media vehicles to publicize titles
Ability to pitch using an ebook file from NetGalley or our own elibrary
• Working knowledge of Netgalley, Cision, Burrelles preferred
• Excellent organizational, communication (verbal and written), interpersonal and time management skills
• Results-oriented, detail-oriented, and capable of managing multiple projects simultaneously in a fast-paced environment
• Team player

Apply Now
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