Title
Marketing Manager - Non Fiction
Employer
Abingdon Press
Location
Nashville, TN
Date Posted
08/01/2013
Description
MAJOR DUTIES: Manages, under the overall direction of the Executive Director of Marketing and Senior Marketing Manager, the marketing, advertising, communications, networking, and publicity-related work for non-fiction products and resources. Plans and executes major product launches and promotional campaigns for assigned publishing lines. Ensures that the plans effectively prioritize and launch each new product or line. Participates in product development with publishing teams and provides direction toward the achievement of sales goals. Supervises the creation of advertising materials and analyzes marketing communications efforts, including catalogs, promotions, networking, author events, publicity, and sales programs for published products.

REQUIREMENTS: A Bachelor’s degree in business, accounting, marketing, communications, or closely related field, and at least five (5) years of experience developing marketing/publicity plans in the product area related to the specific position, executing marketing communications initiatives, and analyzing financial and sales data. Additional related experience may substitute for the required degree on a year for year basis. Excellent interpersonal, negotiation, verbal and written communication, and statistical analysis skills. Working knowledge of publishing, retail sales, trade sales, and marketing practices and techniques, as well as knowledge or marketing experience with digital media products and promotion. Knowledge of related product areas and general trends in the Christian marketplace is strongly preferred.
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