Title
Marketing Manager
Employer
Other Press
Location
New York, NY
Date Posted
09/04/2013
Description
Other Press is looking for a Marketing Manager who knows booksellers, likes librarians, uses social media, and is curious how people choose which books to read. The ideal candidate will have worked as a bookseller and/or marketing manager at a literary house for a minimum of 3 years. Excellent writing skills, communication skills including all forms of social media, boundless energy, a self-starting no-can-quit attitude, and a genuine enthusiasm for the industry are necessary. Responsibilities will include:

1. Regular outreach to booksellers, librarians, academicians, and readers about the press and our titles via newsletters, phone calls, in-person contact, and various marketing material.
2. Traveling to bookstores, libraries, conferences, seminars and the like to promote our titles.
3. Having input on all aspects of a book’s selling campaign, from its inception through its execution. Following up with, and reporting on, an analysis of the results.
4. Working closely with the other departments at the press – especially publicity and editorial – to effectively pitch a book to all its potential audiences.
5. Designing and employing effective communication tools – print, web, video, voice – to reach as wide and diverse an audience as possible.
6.Conducting basic market research based on geography, trends, media outlets, and demographics.
7. Maintaining an annual advertising schedule and budget.

This position reports to the Associate Publisher.

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