Title
Marketing Coordinator
Employer
The University of Alabama Press
Location
Tuscaloosa, AL
Date Posted
03/21/2014
Description
The University of Alabama Press (UAP) seeks a creative and highly motivated marketing professional to be responsible for the marketing, promotion, and publicity activities that support the sale of UAP books.
The Marketing Coordinator is responsible for organizing electronic marketing efforts, exhibits, awards, and advertising efforts for UAP titles including creating and implementing marketing strategies using advertising, media, direct mail, and other printed material, broadcast outlets and mailing lists; overseeing the production of the materials specified in marketing plans and calendars; consulting with product and/or program development; developing budgets; and maintaining good working relations with the news media.
Specific tasks include updating the Press website; sustaining and monitoring the accuracy of Press datafeeds to the book industry; preparing and submitting product descriptions and images to e-retailers such as Amazon.com; managing the prepublication creation and distribution of digital copies of forthcoming books; planning, designing, and executing direct-approach sales campaigns; researching and maintaining lists of possible purchasers and reviewers; planning and coordinating exhibits; creating, scheduling, and placing advertisements; and researching and submitting Press books for appropriate awards. The position also requires ad hoc participation in special marketing programs as necessary.
The position requirements include a bachelor's degree or higher in the arts and sciences, especially the humanities or social sciences, or in a relevant pre-professional program (business, communication, journalism, or law) and one year's experience in public relations or marketing for a serious public service entity, such as a university or college, museum, large library, or arts program. Especially desirable is experience in book publishing, preferably in the marketing department of a scholarly or academic publisher.
It is vital that the Marketing Coordinator have polished verbal and written language skills to effectively communicate with fellow professionals and with scholars, both in person and in writing. The ability to prioritize and accomplish numerous tasks simultaneously and the ability to work independently and within deadlines are required. A calm, professional demeanor is required to handle the broad range of situations encountered in the public exhibit environment and in business transactions.
Overnight travel will be required on occasion (once or twice a year) and driving to and from nearby cities will be as well (two to four times per year, on average). Applicants must be able to erect and dismantle exhibits in off-site locations and have the ability to lift and maneuver books of books and materials is required; such boxes may weigh thirty (30) pounds.
The University of Alabama Press, founded in 1945, is the largest publisher in the state and is a proud member of the Association of American University Presses. The Press currently publishes 70-75 new titles a year and has over 1,800 titles in print; it is a founding member of UPCC/Project Muse and is at the cutting edge of digital publishing. The Press is part of a thriving university experiencing unprecedented growth in both quantity and quality with a supportive administration that expects the Press to be part of that energy. The Press is located in Tuscaloosa, a sun-belt college town with all the amenities usually available in larger cities. It is within easy driving distance of the mountains in the north east and the Gulf Coast to the South. Tuscaloosa is just down the interstate from the state's largest city, Birmingham, and within easy driving distance of the state capitol in Montgomery and the state's oldest city in Mobile.
Visit Employment Opportunities at http://jobs.ua.edu for more information and to apply. The job closing date is 04/11/2014. EOE/AA

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