Title
Marketing & Publicity Manager, Lifestyle
Employer
Chronicle Books
Location
San Francisco, CA
Date Posted
06/13/2014
Description
Chronicle Books seeks an experienced marketing and publicity manager to join our team. This role focuses their efforts exclusively on our Lifestyle publishing category. Lifestyle includes craft, gardening, house, style, parenting, relationships, life events, pets and mind/body/spirit publishing. Providing strategic direction, this Marketing/Publicity Manager creates marketing and publicity plans to increase title sales, visibility, and enhance the Chronicle Books brand as a category market leader. Working closely within the Lifestyle Publishing Group to develop the list, communicate with sales, and provide marketing expertise throughout the publication process, the Manager executes plans for: trade and consumer advertising, co-op spending, custom promotions and promotional items, partnerships, and consumer and trade shows. Additionally, this role devises publicity plans, including: author tours, events, media relations, review mailings, social media, word-of-mouth and online community outreach.
Strong candidates possess a minimum of three to five years of publishing experience, managing and executing marketing and publicity plans in the Lifestyle category. We pride ourselves on exceptional communication and collaboration at Chronicle Books and expect candidates to possess an aptitude and preference for working in small, creative collaborative teams.
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