Celebrated print designer Roger Black wasted no time applying his expertise to the World Wide Web. He launched the Interactive Bureau in 1994 and has worked on Web design projects for Barnes &Noble, MSNBC and the Discovery Channel Online. Now Black's Web Sites That Work (Adobe Press), written with Sean Elder, the New Yorker's Web reviewer, explains it all for you, offering basic design rules and lists of dos ("Make everything as big as possible") and don'ts ("Don't have a lot of text"), debunking Web myths ("The Internet is not about brand adveristing or promotion 'its about buying'") and discussing classic design in relation to the Web. The book has its own site, of course, located at http://websitesthatwork.iab.com/.
Volume 243 Issue 23 06/09/1997