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Return to Camelot
Daisy Maryles, with Dick Donahue -- 12/1/97
On November 10, Little, Brown published the long-awaited The Dark Side of Camelot with a one-day laydown of 350,000 copies (two trips back to press have raised the in-print figure to 400,000). Not surprisingly, Seymour Hersh's controversial title, which debuted last week at #2 on our nonfiction list, has been the focus of considerable media attention. The day before pub date, LB coordinated front-page stories in the New York Times, the Los Angeles Times, the Boston Globe and the San Francisco Chronicle; the book also appeared on the cover of Time. A People profile of the author ran in the December 1 issue, and an 11-page story on Hersh and his book, authored by Gore Vidal, appears in the current New Yorker. In addition, the book is headlined on the front page of the November 30 NYT Book Review. Hersh began his media blitz with a two-part Today interview, and appeared on all three evening network news programs that same week. His current three-week national tour will be followed by TV and radio satellite tours. According to LB publicity director Beth Davey, the author has 160 interviews booked, "with more coming in by the minute." On December 4, ABC-TV News with Peter Jennings will air a two-hour documentary based on this "disturbing and provocative study of the Kennedy presidency."

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