MASS ON THE MOVE
Seven new mass markets make it onto this week's list, including new faces in the top three spots. Landing at #1 in its first week on sale is John Grisham's The Street Lawyer, launched by Dell Island with a hefty 3.8 million-copy first printing. The publisher has also repackaged the Grisham backlist to tie in with the new paperback. Extensive electronic promotion on the Books@Random Web site and on Grisham's Web site is part of the Street Lawyer marketing campaign, which will dovetail with next month's release of Grisham's new hardcover blockbuster. Doubleday will launch The Testament with a 2.8 million-copy first printing.

The #3 spot is taken by Net Force, a techno-thriller set in 2010 by Tom Clancy and Steve Pieczenik. First print for this February Berkley release was 1.8 million; a second printing brings the total to 1,875,000.

Message in a Bottle, the second novel from Nicholas Sparks (The Notebook), takes the second mass market spot; the Warner Vision edition was launched January 5 with a 1.5 million printing. Warner's hardcover Message enjoyed a 28-week run on PW's list; the mass market of The Notebook is still going strong -- 48 weeks today.

Catherine Coulter's Mad Jack, a spinoff of her successful Brides trilogy, hits the list at #7 with one million copies in print after two trips to press. Jove's done national advertising for the book on Today, Lifetime and CNN.

Susan Elizabeth Phillips takes the #11 position with, coincidentally, her 11th contemporary romance, Avon's Lady Be Good. Her last book, Dream a Little Dream, won the Romance Writers of America's award for favorite book of the year. Lady debuted with a 500,000 first printing and has gone back to press for an additional 30,000.

Pocket lands in the #12 spot with its latest V.C. Andrews production, Olivia. Total sales for Andrews titles, including those written by her and those written in her style posthumously, total more than 60 million copies and have been translated into 16 languages.

HOLLYWOOD WADES INTO THE DEEP END
A mass market to watch out for is Signet's movie tie-in edition of The Deep End of the Ocean, the hardcover of which made publishing news as the first selection of Oprah's book club. It had a 29-week run on PW's charts in 1996 and racked up sales of more than 750,000 copies.The mass market had a 14-week run in 1997 and Signet had about two million copies in print. With the motion picture coming March 12 from Mandalay Entertainment/Columbia Pictures, Deep End is beginning to climb the charts again. Signet printed 595,000 copies of the tie-in edition and included art and photos from the film, which stars Michelle Pfeiffer, Whoopi Goldberg and Treat Williams.

FIRST NOVEL ACCOUNTING
Christopher Reich's debut, Numbered Account, was one of only a handful of first novels that made the national charts in 1998. It's now beginning its second month on our mass market list -- no mean feat considering the competition from veteran bestseller players. The Dell release, which went on sale December 1, has 895,000 copies in print after eight trips to press.

DIVINE SECRETS OF SUCCESS
Evidently Rebecca Wells holds the key not only to a particularly popular sisterhood, but she's proven herself a dab hand at bestsellerdom. The author's Divine Secrets of the Ya-Ya Sisterhood is fast coming up on its one-year anniversary on our trade paperback list, and her Little Altars Everywhere today marks its 20th week on the list. HarperPerennial notes that heavy Christmas sales and renewed marketing activity last month brought a significant blip on reader radar screens across the country. On December 27, CBS Sunday Morning ran a major feature on Wells, much of which was filmed in New Orleans, where the local Ya-Ya chapter provided interviews. In-print figures for the two paperbacks: for Ya-Ya, nearly 1.9 million after 42 printings; Little Altars, just over 700,000 after 36 printings.

With reporting by Dick Donahue