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Makeover at Anthroposophic Press
Judith Rosen -- 5/29/00
Anthroposophic Press is a nonprofit press based in Hudson, N.Y., dedicated to publishing translations of the works of the Austrian philosopher, artist and educator Rudolf Steiner (1861-1925), whose writings were a precursor to today's New Age movement. The 72-year-old press is looking to move its offices, double the size of its list and change its fulfillment agent.
AP general manager Michael Dobson told PW the press is devoted to "works that awaken us to our relationship to the world" but said that the press is now looking to "move out in the world" and become more trade oriented. This decision has led to the company's recent consolidation of an eight-person marketing and editorial staff in Great Barrington, Mass. It will continue to maintain a business office in New York. The press has also hired its first marketing director and rep group. In addition, on May 1, the press transferred its fulfillment services to Books International in Dulles, Va. "We're getting out of packing and shipping," explained Dobson. "We hope [this] is going to enhance our contact with our customers."
Anthroposophic has big goals. Over the next three years, it plans to more than double its new title output. According to Dobson, the list, which totaled 13 books in 1999, will go from 18 or 20 this year to 30 in 2001. The increase is partly due to the launch of the Bell Pond Books imprint this spring, whose lead title, In Blue Mountains by children's author and illustrator Thomas Locker, came out this month.
In addition, the press will continue to publish works under the Anthroposophic Press imprint, which includes more than 200 titles, and its Lindesfarne Books imprint. Together with several presses that it distributes--Scotland's Floris Books and the U.K.'s Hawthorn Press, the Rudolph Steiner Press and Temple Lodge Publishers--AP has 900 titles on its complete backlist.
Among its bestsellers are Steiner's Intuitive Thinking as a Spiritual Path (formerly titled The Philosophy of Freedom), translated by Michael Lipson; Thomas Moore's first book, The Planets Within; and Torin M. Finser's account of teaching in a Waldorf school, School As a Journey.
With only 50%-60% of Steiner's work in print (his complete works fill 350 volumes) in the U.S., Anthroposophic still has many decades of publishing to come to complete its mission. Next up this fall will be a revamping of Steiner's classic on 11 prominent mystics and science, Mystics after Modernism, as well as an introduction to Nature's Open Secret, a collection of G the's scientific writings.
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