After bestselling authors Mark Victor Hansen (Chicken Soup for the Soul) and Robert Allen (Nothing Down) let butterflies loose in a conference room at the original proposal meeting, the folks at Harmony Books knew that there was nothing ordinary about their new project, The One Minute Millionaire. The authors (who have sold more than 85 million copies combined of their previous books) have set up an unusual network to help get the word out. In addition to a 15-city tour with multiple off-site events in each market, butterfly tattoos and an infomercial, the authors have enlisted a team of people who are known as Enlightened Eagles and are on board to spread the message about this book—that the real point to wealth is to give back a portion of it to the community and really make a difference. A massive e-mail campaign sharing this message has helped to better position this book at its launch. Harmony reports a 300,000 first printing and sold-out crowds of 300—500 in each city.