Tarcher's new bestseller, The Hard Questions: 100 Essential Questions to Ask Before You Say "I Do" by Susan Piver, has hit the national charts almost 34 months after publication date. The book has 194,000 copies in print after 17 trips to press, and the publisher credits the book's sales momentum to Oprah. Her O Magazine ran a feature in December 2000 and Piver appeared on her show this past October. With the divorce rate in the United States at the 50% mark, the book's message resonated, and a lengthier Oprah segment aired at the end of January. That appearance was followed by other media opportunities, including a Wall Street Journal interview and an appearance on Today on Friday, February 28. There was also a Valentine's Day radio phone interview campaign (30 interviews nationwide).
Volume 250 Issue 9 03/03/2003