"A deliciously witty and gossipy first novel," said PW of The Devil Wears Prada, a roman à clef by Lauren Weisberger about Andrea Sachs, who goes straight from college into the job from hell—assistant to Miranda Priestly, the most powerful woman in fashion magazine publishing. (Interviewed for PW's January 27 First Fiction feature, Weisberger reported that she gleaned some insights into this world working for Vogue editor-in-chief Anna Wintour. Readers, of course, can draw their own conclusions.) The author's promotional junket kicks off today; in addition to the usual tour cities, she'll be stopping in tony Boca Raton, Fla., and East Hampton, N.Y. Doubleday's extensive media campaign thus far includes a Today appearance; interviews in EW and Gotham; profiles in USA Today, Pages and People; plus many features still to come. Copies in print: 200,000.

With reporting by Dick Donahue