Holtzbrinck Publishers has created a new department for adult library marketing and has named Talia Ross to oversee the unit as library marketing manager. Ross will coordinate the library marketing efforts of all of Holtzbrinck's adult trade imprints. Ross, who spent three years in academic marketing at Perseus and was briefly with Springer, will report to Peter Janssen. John Sargent, CEO of Holtzbrinck, called libraries "a critical segment of our business."