The latest financial self-help bestseller, Secrets of the Millionaire Mind: Mastering the Inner Game of Wealthby T. Harv Eker, is selling fast. It was the leading nonfiction bestseller at Barnes & Noble last week (the only book that sold more at the chain was James Patterson's Honeymoon). Eker is president of Peak Potentials Training, a major player in the personal success seminar business. In the months before the pub date, he made sure to talk about the book at his lectures (it is not unusual for him to attract 2,000 people). He has created special "Millionaire Mind Evening" events, a distilled version of his three-day seminar, in a number of markets: New York; Atlanta; Minneapolis; Dallas; Seattle; L.A.; Fort Lauderdale and Orlando, Fla.; and San Francisco. These will continue over the next few months. HarperBusiness notes that attendees often buy multiple copies for friends and family. The author is also using his large database, derived from his seminar business, to mount an e-mail campaign, driving his fans to bookstores, Amazon.com or BN.com to purchase the book. It's all working: the book's first printing was 45,000 copies; nine trips to press later, the in-print number is up to 182,000.
Volume 252 Issue 10 03/07/2005