Elhi Soars in October
| Category | % Change October | % Change YTD |
| (Measured in $ sales against same time periods, 2004) The elhi segment had its second straight big month in October, with sales jumping 24.5%, according to AAP's monthly estimates. Gains were led by basal sales, which rose 34.6%, offsetting a 1% decline in supplementary sales. For the first 10 months of 2005, elhi sales were up 10.5%, on track with industry forecasts. The children's paperback segment also had a big gain in the month, with sales up 39.8%. The mass market paperback category continued its up-and-down year, with sales off 15.8% in October and down 1.7% in the year to date. In higher education, returns outpaced gross sales, though at a lower rate than in 2004. | ||
| Adult Hardcover | 2.6% | -1.1% |
| Adult Paperback | 16.7 | 9.0 |
| Adult Mass Market | -15.8 | -1.7 |
| Juvenile Hardcover | 5.1 | 80.4 |
| Juvenile Paperback | 39.8 | 6.6 |
| Audio Books | -5.0 | 30.6 |
| Electronic Books | 21.7 | 41.2 |
| Religious Books | 11.3 | -5.8 |
| Higher Education | — | 6.5 |
| Univ. Pr. Hardcover | -29.3 | -32.8 |
| Univ. Pr. Paperback | 33.0 | -10.2 |
| Professional | -18.0 | -4.3 |
| Elhi | 24.5 | 10.5 |
