Volume 254 Issue 9 02/26/2007
Top Eight Reasons for Buying a BookFeb 23, 2007
In its third survey on the book-buying habits of Americans, the advertising firm Spier NY asked readers what factors motivated them to buy a book. Readers could choose more than one answer; below are the top eight answers.
| Reason | % of respondents |
| Source: Spier NY. Based on responses from 813 book readers. |
|
| 1. Friend's recommendation | 49% |
| 2. Familiarity with author | 45 |
| 3. Description on jacket | 32 |
| 4. Reviews | 22 |
| 5. Advertisement | 21 |
| 6. Place on bestsellers list | 17 |
| 7. Reading group pick | 16 |
| 8. Cover design | 12 |
Publishing news from across the Web
Ten employees will be affected. Clair Willcox, editor in chief, declined to comment but did note that neither he nor any of the staff knew about the change before a midmorning meeting.
As protesters rally in Seattle, Amazon tells shareholders it's cutting ties to a conservative public-policy group.
"Sesquipedalian." Just kidding.
The ABA has launched a new video campaign that captures unscripted and impromptu testimonials about independent bookstores from authors, customers, and indie supporters around the country. The initiative “Why Indies Matter” will debut under the IndieBound marketing umbrella during BEA.
Barbara Vey
As readers we really don't know or necessarily care what goes into the making of a book. Our main concern is reading that amazing story that will transport us to other times and places and take us aw...
Elizabeth Bluemle
When the ship hits the rocks, what do you want to read? Lately, I've been thinking about this a lot, as friends and loved ones have been ricocheting through big changes of all kinds. What I've found, ...
Rose Fox
Mythopoeic and Sturgeon Awards finalists; Spectrum winners....
Adam Boretz
Today, our Informal Audie Awards Poll goes out with a bang: this is the Big One, the Highest Honor, the Superbowl of Audio Awards. Today we bring you, Audiobook of the Year....
Top Bestsellers
| Guilty Wives | Audio Fiction |
| Killing Lincoln (unabr.) | Audio Nonfiction |
| Serpent's Shadow | Children's Fiction |
| Duckling Gets a Cookie!? | Children's Picture Book |
| Hunger Games | Children's Series & Tie-ins |
| Blue Exorcist, Volume 3 | Graphic Novels |
| Deadlocked: A Sookie Stackhouse Novel | Hardcover Fiction |
| Passage of Power: The Years of Lyndon Johnson | Hardcover Nonfiction |
| The Lucky One | Mass Market Paper |
| Fifty Shades of Grey: Book One of the Fifty Shades Trilogy | Trade Paper |
