Category % Change January
While the adult trade segments were hammered in January, there were a few bright spots in AAP's monthly sales estimates. The popularity of e-books continues to grow, with the 13 publishers who report e-book sales experiencing a 173.6% jump in revenue in the month, to $8.8 million, a figure that puts e-book sales ahead of sales reported by the 14 publishers in the spoken-word audio segment ($7.7 million in sales) and the 38 university presses that report hardcover sales ($6.2 million). The children's hardcover category posted a large gain in January, up 60.2%, aided by continued strong demand for Stephenie Meyer titles.
(Measured in $ sales against same time periods, 2008)* Number of reporting companies.
Adult Hard (17)* -33.9%
Adult Paper (18) -24.7
Mass Market (9) -12.2
Juvenile Hard (14) 60.2
Juvenile Paper (14) 9.3
Audio (14) -45.9
Electronic (13) 173.6
Religious (14) -9.1
Higher Ed. (10) 29.0
Univ. Pr. Hard (38) -8.3
Univ. Pr. Paper (38) -1.0
Professional (9) 2.1
Elhi (8) -22.8