Although everyone's still a little unsure of just how valuable a Twitter following is—does Ashton Kutcher really have more pull than CNN?—celebrities, news organizations and entertainment conglomerates are scrambling to get more followers on the social networking site. A look at publishers' Twitter accounts shows that most houses leave the tweeting up to the imprints; a few of the big six houses, like Hachette and Macmillan, don't even have Twitter accounts. (When you think about it, does corporate PR really need a bullhorn to discuss company business?) So who is twittering, and how effectively? Here, a random selection of publishing's Twitterers (as of May 14).
AAKnopf
1,581 followers
GrandCentralPub
3,726
littlebrown
5,999
ThomasNelson
678
freepressbooks
516
HarlequinBooks
2,187
AtriaBooks
1,809
TinHouseBooks
892
doubledaypub
1,057
groveatlantic
268
HarperPerennial
805
OReillyMedia
7,340
vintagebooks
783
VintageAnchor
1,643
chelseagreen
5,003
bantamdell
1,987
WorkmanPub
1,485
torbooks
3,995
DCComics
2,176
